How do you include sensitivity and inclusivity in your marketing? In a recent episode of our podcast Marketing in the Wild, I shared a personal reflection...
On Sensitive and Inclusive Marketing
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Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
Julia Block Pearson
3 Basic Ways to Start Using SEO in Your Marketing
The ultimate purpose of Search Engine Optimization (SEO) is to get your business more organic website leads. The easier it is for potential clients to find...
Marketing Checklist Basics
I’ve realized that pretty much every marketer has a marketing checklist out there. But the problem is that, when it comes to marketing, it’s really confusing...
Three Ways You Can Use StoryBrand Strategically in Your Marketing (Other Than in Your Copy)
Sometimes, people think the StoryBrand framework only applies to the copy of websites and emails. In reality, it’s a tool you can use to strategically align...
Why We Love Around
We didn't know we needed a Zoom replacement... until we found Around. And now that we are official converts, we thought we'd share a few of our favorite...
The Top 12 Questions You Should Ask when Hiring a Social Media Manager
Over the past few years, we’ve talked with business owners and social media managers about the quirks around social media growth. We’ve compiled a list of...
Three Books I’m Loving Right Now
I stopped reading for 3 years after college. After spending hours in textbooks, I just couldn’t pick up a book without falling asleep. While I have started...
A Behind the Scenes Look at Widows Lost & Found
Each individual team member at Stratos has their own unique passion projects and things we devote our time and energy to outside of work. From nonprofits to...
Planning for the New Year
Have you started to think about your marketing plan for this upcoming year? As you do, here are a few questions you can think through: What worked well? Think...
From MIW Podcast: Behind the Scenes of the MIW Brand ft. Savannah Guthrie
This week, we’d like to share with you an episode from Stratos’ Marketing in the Wild Podcast. In this episode, Stratos graphic designer, Savannah, talks...
What the heck goes in a brand book?
This post is adapted from our podcast episode, The Difference Between Branding vs. Marketing. Listen to the whole episode on Spotify, Apple Podcasts, or...
From MIW Podcast: The Case for Getting Weird on Social Media, Ft. Ryann Marlar
This week, we'd like to share with you an episode from Stratos' Marketing in the Wild Podcast. In this episode, Julia and Ryann talk about the case for...
Let’s Talk About Failure in Marketing
If you’ve been around here long enough, you know we’re big advocates of using stories in your marketing. One piece of storytelling that is underutilized is...
Pricing for Social Media
When you hire a lawyer, you probably have a general idea of what they might cost. You can shop around, but their pricing will most likely be competitive and...
Stratos is making “Self-Care” September a Team thing
We recently found out that September is National Self-Care Awareness Month and it felt like the perfect opportunity for our team to participate in a little...
Introducing our NEW podcast: Marketing in the Wild!
We are so excited to finally introduce our new podcast, Marketing in the Wild! This idea all started two years ago as a brainstorm on how to best serve our...
Announcing our partnership with accessiBe
We’re excited to announce that we've partnered with accessiBe, the leading fully-automated web accessibility solution for ADA compliance. By partnering with...
Guide vs Hero: Why does it really matter?
Remember those analogy activities we had to do in elementary and middle school? Cat is to kitten as dog is to puppy. Well, here’s some more: Frodo is to...
How I’m Prioritizing my Mental Health as a 26 y/o Widow
“I will always be sad about losing you. But I refuse to lead a sad life.” I saw this quote on Instagram and realized it is exactly how I am living my...
How to drive traffic to your website and sales funnel
So you have a new website and you’ve built your sales funnel. Visitors to your website will now download your lead generator and be funneled into a sales...
About COVID-19 and the New Normal
There’s a lot of talk about how we should be operating our businesses amidst this “new normal” we’re living in. For some, the initial panic of how to survive...
My Reflections on Netflix’s The Social Dilemma
Last month The Social Dilemma hit Netflix, and almost immediately, all my marketing colleagues started talking about it. While I normally try to...
Why photos of cows won’t sell your products
This weekend I came across a social media account where the account manager takes photos of cows and puts people's names on them. So I did a little bit of a...
How to talk about yourself without bragging
Many of our clients struggle with figuring out how to talk about themselves and their business in their marketing. Whether it’s on social media or an about...