One month into 2025, what can we say? It’s been a crazy ride already… that’s for sure. The social media landscape has been on an equally crazy rollercoaster...
What Just Happened?! The Social Media Trends Defining 2025
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Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
Julia Block Pearson
New Year, New Plan: Jumpstart Your 2025 Marketing
As we look ahead to 2025, it's easy to feel overwhelmed by the sheer volume of advice, trends, and planning tools that bombard small business owners. But at...
Common Social Media Mistakes You Can Fix Today
"Everyone makes mistakes." Cue Hannah Montana But really, we all make mistakes on social media. We've compiled some super easy fixes we've seen on the...
Our Go-To Tech Tools for Social Media and Email Marketing
People often ask about the tools we use to run our social media and email marketing smoothly. So, I thought I’d share our top picks! We rely on these tools...
Tips for Working from Anywhere: Lessons from Our Southern USA Road Trip
At the beginning of the year, my husband, our two-year-old, three dogs, and I hit the road for a three-month adventure through the southern United States. To...
A Case for Boosting Posts (AKA I Changed My Mind)
For years, I told clients, “Don’t waste your money on boosting posts.” Back then, it was true—boosted posts would only reach your existing followers, which...
How Social Media Can Supercharge Your Email List Growth
If you've been around Stratos for two seconds, you know we LOVE email lists AND social media. Email is one of the best ways to keep in touch with your...
Humans First, Workers Second
Is it possible to enjoy both a peaceful life and a solid social media presence? We all know social media can take a toll on our mental health, particularly...
A Guide to Social Media Platforms: Where and What to Post
A new DIY Social Media Club member asked me today, what should I post to each platform? What's the difference? And let me tell you, I know it's confusing!...
Promoting Events on Social Media
Recently, I had a fantastic chat with Liv and Veo from Overflow After Dark Productions (OAD) about their social media strategy for event promotion. We covered...
Social Media Platforms: What’s the Difference? A Guide to What and When to Post on Each Platform
A new DIY Social Media Club member asked me today, what should I post to each platform? What's the difference? And let me tell you, I know it's confusing!...
Learn How (and How NOT) to Tell Stories for Business
Chicago - On May 8-9, Stratos Creative Marketing is hosting an in-person StoryBrand workshop to help small and medium-sized business owners integrate...
5 Quick SB Questions to Improve Your Marketing
It’s almost embarrassing how often StoryBrand crosses my mind while I’m out and about. It’s like once you learn about storytelling in marketing, you can’t...
Leap Day
How are you using your extra day this year? Are you squeezing out as much as you can from every work minute available to you? Or are you spending the...
Work from Anywhere on a Budget
Traveling is part of my DNA. I grew up overseas and love exploring new places. So when I quit my job and started freelancing, I looked forward to the freedom...
Questions to Ask Your Next Designer Before Hiring Them
Finding the right graphic designer for your project doesn't have to be intimidating—it can be an exciting journey filled with endless creative possibilities!...
What if content creation could be less stressful?
Creating content takes time and energy, but it doesn’t have to be stressful. For years, I’ve used this two-step process to create content: Brainstorm...
Your Business Prep Checklist for the Holidays
Are you ready for the holidays? The holidays are a busy time for businesses, and it's important to take some time to prepare so you can avoid any headaches. I...
5 Tips for Easier and Faster DIYing
Whether you love social media or despise it, you’re probably running out of time to manage it as you grow - especially if you’re doing it all yourself. It’s...
Printing Businesses We Love and Use (And You Can, Too!)
When we pass off a complete design file for print assets like business cards, stickers, or flyers, clients often ask, "Where should I get this printed?"...
Why I stopped making reels to grow my Instagram account
In April 2021, I started a brand new Instagram account for a passion project, Widows Lost & Found. My content strategy was pretty inconsistent, but one...
Six Automations We Use in Our Marketing Strategy
Today we're talking about my secret weapon in marketing: automations. Marketing automations save time and effort so you can enhance customer engagement and...
What is the one part of Lead Generation you SHOULD be doing?
If you've been around Stratos for a while, you know we're crazy about our Lead Generation Machine. Here's how it works: we combine social media, email...
A Foundation for your Marketing Formula
"Marketing" is a broad term. It covers anything from radio advertisements to old-school hand-lettered signage to NFC business cards and everything in between....