Over the past few years I have travelled more than in the rest of my life combined. My husband and I hit 12 new countries and several states in the past 4...
A Guideline To Photoshop & Editing Ethics
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Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
Reflections
The best personality test to help your team function together naturally
Disclaimer: I am a personality test junkie. Ever since I first stumbled upon my first personality test, I have found excitement and belonging in taking these...
Confessions of a Bookworm: How I Found My Little Corner of Social Media
A decade ago, my oldest and dearest girlfriends—women I’ve known since elementary school—teased me mercilessly for not being on Facebook. “Stretch your...
What Being a Mom Taught me About Reaching Your Audience Online
Honestly, I have never paid much attention to advertisements or marketing. I just took for granted what appealed to me and didn’t really think twice. After...
About COVID-19 and the New Normal
There’s a lot of talk about how we should be operating our businesses amidst this “new normal” we’re living in. For some, the initial panic of how to survive...
Social Media’s Role in our Relationship with Food: Insight from a Registered Dietitian
As a healthcare provider, I never thought social media would be as important to my practice as it has become. As I’ve come to understand the value in having a...
My Reflections on Netflix’s The Social Dilemma
Last month The Social Dilemma hit Netflix, and almost immediately, all my marketing colleagues started talking about it. While I normally try to...
Women’s Business Month
In honor of National Women's Small Business Month, we wanted to mini-interviews with some of our clients who run women-owned businesses. We want to celebrate...
Collaboration Speak
It can be said that solopreneurs’ impact isn’t as large as an agency's impact. Although this is true for numbers, it can be argued the authenticity and niche...
Three Books Every Content Creator Should Read
The words you use to describe yourself and the services you provide will attract a certainaudience. This in turn will open doors to potential clients or...
Five Ways for Nonprofits to Post on Social Media Without Asking for Something
If you run a nonprofit, you probably rely fairly heavily on donations and volunteers to keep your business running. If...
Eliminate Digital Photo Chaos
You know exactly what you want to post on your social media account. You go to google photos or your downloads folder and scroll for the photo. You never find...
Four Fatal Branding Mistakes Solopreneurs Make
Think of your favorite brand - the products perfectly align with your needs, seem like they’re made only for you. The customer service you get creates such an...
Rewiring the way our brains think about fundraising
Fundraising often feels like a dirty word to anyone serving in the nonprofit arena (cue the photos of starving dogs serenaded by Sarah Mclaughlin). This is...
Why photos of cows won’t sell your products
This weekend I came across a social media account where the account manager takes photos of cows and puts people's names on them. So I did a little bit of a...
How to talk about yourself without bragging
Many of our clients struggle with figuring out how to talk about themselves and their business in their marketing. Whether it’s on social media or an about...
Empathy – A Business Owner’s Greatest Strength
With all of the things going on in the world today (COVID-19, Black Live Matter, etc.), I’ve been reflecting a lot on what empathy should look like in our...
Marketing that Satisfies
There is this weird phenomenon that happens when you work in marketing. It happens slowly at first, but eventually, you become extremely in tune with...
Staying Social while Social Distancing
To be honest, I’ve lost count how many days I’ve been social distancing and I’m pretty sure I’m not the only one who is getting tired of this. But I’m also...
Creative Solutions to Sustain your Business during the COVID-19 Outbreaks
Instead of our normal blog post, I wanted to take time to highlight what is on all of our minds: How will my business fare during the COVID-19 social...
Here’s to the Productive Perfectionists
Based on that title alone… can you relate? Do you find flaws in your work no matter how much time you put in?Do you feel your creative mind dwindling as you...