When you hire a lawyer, you probably have a general idea of what they might cost. You can shop around, but their pricing will most likely be competitive and...
Pricing for Social Media
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Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
Content Creation
One 4 letter word you don’t want to forget in your marketing
When I was in college, the first design class I took was called “Interactive Media 1”. We built powerpoints and dynamic PDF files. We watched informational...
Fill Your Creativity Cup
Picture this… it’s Monday morning and you proudly sit down to write next month’s social media content. You’re working ahead instead of leaving your content...
Think Your Work “Speaks For Itself”? Here’s Some Tough Love.
Your work is like the beautiful truffula trees in Dr. Seuss’s classic, “The Lorax.” It has deep, intrinsic value. But it doesn’t speak. At least not in...
11 Tips For Email Marketing Mastery
If you struggle with email marketing, aren’t convinced that it matters, or just haven’t gotten around to building an email strategy that makes money, this is...
What does social media have in common with kids? (Part two)
Last time I wrote, I touched on some ways that babies and social media marketing are the same. If you haven’t read that blog yet, you can find it here, but I...
What does social media have in common with kids? (Part one)
I am a person who likes consistency. I thrive on a set schedule and rigorous repetition. My husband and I like to joke that if he wants to go out for a beer...
Could your business benefit from some spring cleaning in your marketing?
Ahh spring! For a lot of us the sun or warmth of the sun is finally being felt on our skin, and it feels so good. This past weekend was full of warm sunny...
A Guideline To Photoshop & Editing Ethics
Over the past few years I have travelled more than in the rest of my life combined. My husband and I hit 12 new countries and several states in the past 4...
3 ways to make writing nurture emails easier
Clients have asked us, “how do you put out an email EVERY WEEK? How do you find so much material to talk about? How do you have the bandwidth to do it?” Well,...
Confessions of a Bookworm: How I Found My Little Corner of Social Media
A decade ago, my oldest and dearest girlfriends—women I’ve known since elementary school—teased me mercilessly for not being on Facebook. “Stretch your...
Three Opportunities to Surprise and Delight Your Clients
How do you care for your clients well? I mean going beyond just doing your job well. Are you a baker or restaurant? I don’t just mean serving good food. Are...
How to drive traffic to your website and sales funnel
So you have a new website and you’ve built your sales funnel. Visitors to your website will now download your lead generator and be funneled into a sales...
Social Media’s Role in our Relationship with Food: Insight from a Registered Dietitian
As a healthcare provider, I never thought social media would be as important to my practice as it has become. As I’ve come to understand the value in having a...
Authenticity is the key to ANY success, but especially on social media
In 2019, Merriam-Webster defined "social media" as "forms of electronic communication through which users create online communities to share information,...
My Reflections on Netflix’s The Social Dilemma
Last month The Social Dilemma hit Netflix, and almost immediately, all my marketing colleagues started talking about it. While I normally try to...
Three Books Every Content Creator Should Read
The words you use to describe yourself and the services you provide will attract a certainaudience. This in turn will open doors to potential clients or...
Five Ways for Nonprofits to Post on Social Media Without Asking for Something
If you run a nonprofit, you probably rely fairly heavily on donations and volunteers to keep your business running. If...
Creative ways to spice up stock photography
Stock photos are one of the best online resources available to marketers. They save time and money by replacing photoshoots and production costs with powerful...
Three Steps to Choosing a Lead Magnet
Potential customers visit your website everyday. Your business invested time and money to get them there between your website, design efforts, ad campaigns,...
Resources to Help Unveil The Power of Pinterest
If you’re like me you probably started using Pinterest in order to save a hundred different recipes (that you likely never even cooked) or daydream about the...
Why photos of cows won’t sell your products
This weekend I came across a social media account where the account manager takes photos of cows and puts people's names on them. So I did a little bit of a...
Our favorite social media growth strategies
Everyone who learns that we serve our clients with their social media has the same question: “How do I grow my social media?” There’s a lot of different...
3 Ways To Get Your Message To The Masses
Having a successful marketing strategy that grows your business, means creating different tactics to reach your audience. To capitalize on your outreach and...