We are all so close to the end of the year. If you are like me, you look forward to spending extra time with your favorite people and taking a break from...
Batch this content so you can take a break this holiday!
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Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
Content Creation
“Day in the life” B-roll Challenge!
Have you wanted to add more video content to your business’s social media but don't know where to start? We get it. It can be difficult not to get...
How to use ChatGPT to make 5 social media posts within minutes
At Stratos, we're big fans of repurposing content. Not only does it save you time, but it also helps make your content last longer and gain more visibility...
The Stratos Social Media Club is a Small Business Owner’s Dream
Hi, I’m Kelsey. I take on too many tasks and then panic about completing them all. (Kidding, sort of). A little insight into my life: I run a nonprofit, teach...
What Does Katy Perry have to do with feeling productive?
Do you ever feel like a plastic bagDrifting through the wind, wanting to start again?Do you ever feel, feel so paper-thinLike a house of cards, one blow from...
10 B-rolls reels you can create right now!
B-roll. It's so hot right now. Well, in social media circles, it is. I am guessing you may have heard of it before. But let me give you a quick...
What if content creation could be less stressful?
Creating content takes time and energy, but it doesn’t have to be stressful. For years, I’ve used this two-step process to create content: Brainstorm...
5 Tips for Batching Your Content
Are you ready to give batching your content a try, but you’re not quite sure where to start? We’ve got you covered. Check out some of our favorite tips for...
Should You be Adding a Double Space After a Period?
The short answer: No. Why We Were Taught to Add Two Spaces After a Period Do you know why people originally added two spaces after a period? Because of...
How Stratos Helped Me Save Time and Lose Stress
11 years ago, I founded a nonprofit that provides free quality education to children in Tanzania. While I enjoy writing, I didn’t feel equipped to run any...
Creativity During a Slump
We all have those moments where we feel like we need to create something, even when we’re not sure what that is. Whether it's a social media post, an email,...
4 Reasons to Batch Your Content
So you’ve heard us talk a lot about batching your content and you’re wondering, “What’s the big deal?” If you’re still logging into social media to create...
9 Essential Posts When Starting a New Instagram Account
Showing up on social can be intimidating, but there are some posts that every business should publish when first starting an account. Here's our list of the...
What do Stratos and Spider-Man Have in Common?
What do content repurposing and Marvel have in common? Kat spoke about this on a recent Marketing in the Wild podcast! You can listen to the episode here....
Words Matter
The other day I was at the Shedd Aquarium in Chicago with my family. About halfway through our visit, we had stopped to eat a snack downstairs near the...
How to Sell Without Being Salesy
This week, I joined Julia on the Marketing in the Wild podcast to talk about how to sell without being salesy. You can listen to the episode by clicking the...
Three Mistakes New Content Creators Make
Do you ever see these influencers go from zero to a million followers and wonder, "How can I do that?" Do you ever crave the rush of arguing with someone...
Four Simple Emails You Can Send This Week
BE HONEST. Have you dropped into the inboxes of your audience recently? If you haven't, I have four ideas to get you started on an email you can send this...
The Top 12 Questions You Should Ask when Hiring a Social Media Manager
Over the past few years, we’ve talked with business owners and social media managers about the quirks around social media growth. We’ve compiled a list of...
Reels Inspo and Examples We’ve Gathered for You
Hey friends. You’ve probably heard us talking about breaking into the reels game lately. It’s something we are doing for a number of reasons: It...
How to Get Excited About Social Media Again
The other day, a neighbor asked me what my least favorite part about marketing is, and without hesitation, I said, “Social media.” Then, they asked me why....
4 Types of Blogs You Can Write
Here at Stratos, we use blogs as a regular part of our work and our marketing. This started with Julia writing blogs about related marketing topics and...
Let’s Talk About Failure in Marketing
If you’ve been around here long enough, you know we’re big advocates of using stories in your marketing. One piece of storytelling that is underutilized is...
3 Things We Would Steal From Steal Like An Artist
Do you see yourself as a “creative,” or maybe even an artist? Let us guess. If you don’t paint or draw, you probably don’t consider yourself an artist....