One month into 2025, what can we say? It’s been a crazy ride already… that’s for sure. The social media landscape has been on an equally crazy rollercoaster...
What Just Happened?! The Social Media Trends Defining 2025
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Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
Marketing Tips
Boost Your Engagement: 3 Interactive Story Elements to Use on Instagram This Week
One of the most common questions I'm asked is: how do I boost my engagement on social media? One of my favorite ways to encourage conversations is through...
2025 Mood: New Year, New Feeds
New year, new goals, new energy—why not a new look for your feed? ✨ Here’s a quick tip to start 2025 with a bang: Refresh. Your. Bio. Your bio is the first...
3 Things We’re Always Testing in Our Lead Gen Ads
When it comes to running lead generation ads, it's never just a "set it and forget it" situation. Testing, tweaking, and analyzing - That's what we're doing...
Common Social Media Mistakes You Can Fix Today
"Everyone makes mistakes." Cue Hannah Montana But really, we all make mistakes on social media. We've compiled some super easy fixes we've seen on the...
Batch this content so you can take a break this holiday!
We are all so close to the end of the year. If you are like me, you look forward to spending extra time with your favorite people and taking a break from...
Our Go-To Tech Tools for Social Media and Email Marketing
People often ask about the tools we use to run our social media and email marketing smoothly. So, I thought I’d share our top picks! We rely on these tools...
How to use ChatGPT to make 5 social media posts within minutes
At Stratos, we're big fans of repurposing content. Not only does it save you time, but it also helps make your content last longer and gain more visibility...
A Case for Boosting Posts (AKA I Changed My Mind)
For years, I told clients, “Don’t waste your money on boosting posts.” Back then, it was true—boosted posts would only reach your existing followers, which...
Four Quick Tips to Instantly Improve Your Email Marketing Strategy
If you are like me, your inbox is full of promotional emails. I am guessing some of your reasons are the same as mine: I like to read updates from...
The 2 Types of emails you should be sending to your email list right now.
Whether you are a non-profit, brick-and-mortar, service-based, or online-based business (I could go on and on), if you have content you want or need to share...
The Stratos Social Media Club is a Small Business Owner’s Dream
Hi, I’m Kelsey. I take on too many tasks and then panic about completing them all. (Kidding, sort of). A little insight into my life: I run a nonprofit, teach...
Humans First, Workers Second
Is it possible to enjoy both a peaceful life and a solid social media presence? We all know social media can take a toll on our mental health, particularly...
What Does Katy Perry have to do with feeling productive?
Do you ever feel like a plastic bagDrifting through the wind, wanting to start again?Do you ever feel, feel so paper-thinLike a house of cards, one blow from...
5 Questions + Answers For Your LinkedIn Strategy
Confession: I have no LinkedIn strategy. I only recently started posting there for my nonprofit organization, and TBH, I need to improve my game. LinkedIn has...
Our “INs & OUTs” for 2024
We are not all New Year's resolution people in the Stratos family, but when we saw the “INs & OUTs” trend, we were in. Plus, sometimes it's easier to...
Printing Businesses We Love and Use (And You Can, Too!)
When we pass off a complete design file for print assets like business cards, stickers, or flyers, clients often ask, "Where should I get this printed?"...
Creativity During a Slump
We all have those moments where we feel like we need to create something, even when we’re not sure what that is. Whether it's a social media post, an email,...
9 Essential Posts When Starting a New Instagram Account
Showing up on social can be intimidating, but there are some posts that every business should publish when first starting an account. Here's our list of the...
End-of-Year Planning
I’ll be honest. I have a love-hate relationship with the end-of-the-year noise around business and marketing planning. On the one hand, it’s a natural...
How Marketing is like Baking
Although I'm no marketing expert, I do know a thing or two about baking. Baking is like a science. When you're first starting out, it can be overwhelming, but...
Is it too late to start an ads strategy?
Is it too late to start an ads strategy? In my opinion...no! It's never too late to start utilizing ads in your business's marketing strategy, especially if...
Marketing Terms Explained
When you start working with a marketing agency like ours, you may start hearing marketing terms and phrases that are new to you. We've put together a list of...
How to Sell Without Being Salesy
This week, I joined Julia on the Marketing in the Wild podcast to talk about how to sell without being salesy. You can listen to the episode by clicking the...