The pursuit of effective lead generation can be a complex and challenging process, especially because there are so many methodologies out there. But at...
The Formula to Our Lead Gen Machine
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Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
Lead Generation
The reason why we won’t do ads for you…
Most people know that ads are something you pay for to get more leads. And although that is true, it’s not exactly as simple as that. It’s very possible that...
What is the one part of Lead Generation you SHOULD be doing?
If you've been around Stratos for a while, you know we're crazy about our Lead Generation Machine. Here's how it works: we combine social media, email...
A Targeted Ad That Led Me to My Pet Moss
Right before Christmas, I saw an ad on Instagram for a company called Moss Amigos. The image featured a few glass jars, each with one green ball of moss...
3 Reasons Ads Are Perfect for Lead Generation
I wish it wasn't true, but having a consistent social media presence doesn't necessarily mean you will receive steady, quality traffic to your website. If the...
Is it too late to start an ads strategy?
Is it too late to start an ads strategy? In my opinion...no! It's never too late to start utilizing ads in your business's marketing strategy, especially if...
How Lead Generation Is like a Gumball Machine
Remember those candy dispensers at the mall that you could put a quarter in, twist the dial, and get candy? Side note: I always opted for the Runts candy… and...
Let’s Talk About Failure in Marketing
If you’ve been around here long enough, you know we’re big advocates of using stories in your marketing. One piece of storytelling that is underutilized is...
Three Reasons Why your Website is not Helping you Connect with your Ideal Customer
Businesses understand that a website is an imperative part of their marketing. And if it is less than three years old, probably looks pretty nice. Most likely...
Three Steps to Choosing a Lead Magnet
Potential customers visit your website everyday. Your business invested time and money to get them there between your website, design efforts, ad campaigns,...
Resources to Help Unveil The Power of Pinterest
If you’re like me you probably started using Pinterest in order to save a hundred different recipes (that you likely never even cooked) or daydream about the...
How to Design an Advertising Campaign
Most people feel pretty intimidated when it comes to designing a paid marketing campaign and rightfully so. If you do not execute that campaign well or if...
Creative Solutions to Sustain your Business during the COVID-19 Outbreaks
Instead of our normal blog post, I wanted to take time to highlight what is on all of our minds: How will my business fare during the COVID-19 social...