Hi, I’m Kelsey. I take on too many tasks and then panic about completing them all. (Kidding, sort of). A little insight into my life: I run a nonprofit, teach...
The Stratos Social Media Club is a Small Business Owner’s Dream
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Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
Kelsey Potter
5 Questions + Answers For Your LinkedIn Strategy
Confession: I have no LinkedIn strategy. I only recently started posting there for my nonprofit organization, and TBH, I need to improve my game. LinkedIn has...
5 Tips for Batching Your Content
Are you ready to give batching your content a try, but you’re not quite sure where to start? We’ve got you covered. Check out some of our favorite tips for...
How Stratos Helped Me Save Time and Lose Stress
11 years ago, I founded a nonprofit that provides free quality education to children in Tanzania. While I enjoy writing, I didn’t feel equipped to run any...
A Targeted Ad That Led Me to My Pet Moss
Right before Christmas, I saw an ad on Instagram for a company called Moss Amigos. The image featured a few glass jars, each with one green ball of moss...
4 Reasons to Batch Your Content
So you’ve heard us talk a lot about batching your content and you’re wondering, “What’s the big deal?” If you’re still logging into social media to create...
Words Matter
The other day I was at the Shedd Aquarium in Chicago with my family. About halfway through our visit, we had stopped to eat a snack downstairs near the...
Four Things I’m Doing Differently in my Nonprofit Messaging Since Working at Stratos
Ten years ago I started a nonprofit that partners with local Tanzanians to provide free education and resources to vulnerable children in their community. We...
Reels Inspo and Examples We’ve Gathered for You
Hey friends. You’ve probably heard us talking about breaking into the reels game lately. It’s something we are doing for a number of reasons: It...
3 Ways to Step Out of Your Comfort Zone and PIVOT Your strategy
I haven't even been in the marketing field for 2 years and I have already come to understand just how often the world of marketing is changing. From hashtag...
4 Types of Blogs You Can Write
Here at Stratos, we use blogs as a regular part of our work and our marketing. This started with Julia writing blogs about related marketing topics and...
3 Things We Would Steal From Steal Like An Artist
Do you see yourself as a “creative,” or maybe even an artist? Let us guess. If you don’t paint or draw, you probably don’t consider yourself an artist....
Live Your Best WFH Life
Not too long ago, we shared with you some of the ways that we fill our creative cups. Recently though, we've been reflecting on how we live our best WFH life....
Going The Extra Mile
I recently had an unpleasant experience with a headband + accessory company that I had found through a Facebook ad. Unfortunately, I wasn't in love with the...
Fill Your Creativity Cup
Picture this… it’s Monday morning and you proudly sit down to write next month’s social media content. You’re working ahead instead of leaving your content...
What does social media have in common with kids? (Part two)
Last time I wrote, I touched on some ways that babies and social media marketing are the same. If you haven’t read that blog yet, you can find it here, but I...
What does social media have in common with kids? (Part one)
I am a person who likes consistency. I thrive on a set schedule and rigorous repetition. My husband and I like to joke that if he wants to go out for a beer...
The best personality test to help your team function together naturally
Disclaimer: I am a personality test junkie. Ever since I first stumbled upon my first personality test, I have found excitement and belonging in taking these...
Three Opportunities to Surprise and Delight Your Clients
How do you care for your clients well? I mean going beyond just doing your job well. Are you a baker or restaurant? I don’t just mean serving good food. Are...
What Being a Mom Taught me About Reaching Your Audience Online
Honestly, I have never paid much attention to advertisements or marketing. I just took for granted what appealed to me and didn’t really think twice. After...
Five Ways for Nonprofits to Post on Social Media Without Asking for Something
If you run a nonprofit, you probably rely fairly heavily on donations and volunteers to keep your business running. If...
Resources to Help Unveil The Power of Pinterest
If you’re like me you probably started using Pinterest in order to save a hundred different recipes (that you likely never even cooked) or daydream about the...