What most social media marketers won’t tell you

by | Sep 24, 2019 | Content Creation, Social Media, Strategic Planning

Social media is not the most important part of your marketing plan. It’s an important part, but not the most important one.

I repeat — social media is not the most important part of your marketing plan.

Most social media marketers won’t tell you that because they, understandably, want your business.

That’s why it’s so important to figure out how the different pieces of your marketing fit together. If you are using social media to serve your customers and grow your business, here are a few tips to keep in mind:

#1 Don’t let it be a time-suck.

Crafting a good post can take a while. If you haven’t thought critically about the frequency or topics of your posts, you’ll use the time that you could be spending on other things. Jot down inspiration throughout the day so you have content ready when you sit down to write. Give yourself a time limit when crafting posts so you don’t spend more time than you should!

#2 Think quality over quantity.

Not every business needs to post every day. Instead of worrying about posting daily, focus on developing good content that connects with your audience. BONUS: Pay attention to your analytics/insights to see when your audience is online. If you post less than daily, you want to make sure your posts hit the internet at an optimal time.

#3 Align your social media with your marketing goals.

A goal of social media marketing is to deepen relationships and move the relationship offline. Direct people to your website; invite them to meet with you; show them what it’s like to work with you. Avoid trying to grow a social media audience simply for the sake of increasing your follower count. This can hurt you in the long run!

Your social media is one of the important pieces of your marketing, but it can feel overwhelming amidst all the other responsibilities you have. Focus on these three tips knowing that we are here to help whenever you need it!

About the Author

Strategy & CEO at Stratos Creative Marketing | + posts

Julia Block is the CEO of Stratos Creative Marketing, helping business owners make sure their marketing strategies all work together to produce results and revenue.


More from our blog

Going The Extra Mile

I recently had an unpleasant experience with a headband + accessory company that I had found through a Facebook ad. Unfortunately, I wasn't in love with the products (the fit was too tight!) and wanted to return them. The entire process to return my items was long and...

One 4 letter word you don’t want to forget in your marketing

When I was in college, the first design class I took was called “Interactive Media 1”. We built powerpoints and dynamic PDF files. We watched informational videos about the start of the internet and how digital media has changed. But the core of the class was centered...

Our favorite social media growth strategies

Everyone who learns that we serve our clients with their social media has the same question: “How do I grow my social media?”  There’s a lot of different ways you can answer that question - especially depending on what your goals are. But there are three ways...

Social Media Prompts for Thanksgiving, Giving Tuesday and the 3 Upcoming Shopping Holidays

At the end of this month, there are five “holidays” that your business or non-profit can celebrate alongside your community. While three are shopping holidays, the other two are a chance to celebrate gratitude and generosity.  We know that it can be challenging...

The Three Best Podcasts on Marketing

In light of celebrating International Podcast Day yesterday, we wanted to share three of our favorite marketing podcasts with you. These are all easy to understand and pretty approachable for a business owner who wants to learn more about marketing.  #1. Online...