Three Tips for End-of-Year Marketing Planning

by | Sep 14, 2019 | Strategic Planning

It may be September, but Q4 is just days away. Often these last three months are the biggest in terms of growth. However, because we get busy with day-to-day operations, we don’t take time to strategically plan for our end-of-year goals.

As a former end-of-year-procrastinator, and because I’ve worked with clients who are also end-of-year-procrastinators, I’ve compiled three tips that you can do to ensure your Q4 goals aren’t threatened by lack of planning. 

#1 Start Early

The end of the year, especially the holidays, are a busy season for everyone. Your customer will be busy with get-togethers and events. You will be busy finishing up end-of-year work. Your favorite marketing manager will be busy with projects for their clients.

Start planning your end-of-year marketing in advance. This will give you time to do it well and hire someone to help you if needed. The more time you allow yourself to be strategic, the more opportunity you’ll have. 

You don’t have to wait til the last minute. And if you don’t, you’ll be ahead of your competition. 

#2 Know Your Goals

A business doesn’t survive with nebulous goals. Neither does a marketing plan. Your goals need to be clear so you can make a marketing plan that supports those goals. 

Are you trying to build your follower base? Do you want more sales? How many new clients do you want? How much do you need to fundraise?

Once you have your goal set, you can focus on marketing streams that push your business forward. If you’re focusing on fundraising, you might leverage your email marketing rather than social media ads. If you want more clients, you might focus on your sales funnel.

Knowing your goals will prevent you from wasting your time on marketing streams that won’t advance your business.

#3 Be Consistent

Once you have an end-of-year marketing plan in place (because you’ve started early and you know your goals), you must be consistent. Don’t give up on your social media feed. Don’t stop sending out emails to prospective clients. 

You will only reach your end-of-year goals if you are consistent in marketing to your audience. 

If you already know that your end-of-year is going to be busy, consider using a scheduler (Coschedule is our favorite). Write up your social media posts and marketing emails ahead of time. Schedule them on the dates you want your audience to see them. Let parts of your marketing plan run on auto-pilot while you focus on the work at hand. 

If you lead a business or non-profit, you probably know that the final 3-4 months of your year may be crucial to meeting your annual budgets. Poor planning can jeopardize your success if you’re not careful.

When it comes to your marketing, find the end-of-year success by planning early, knowing your goals and being consistent. You don’t have to wonder if you’ll reach those goals when you have a plan!

About the Author

Strategy & CEO at Stratos Creative Marketing | + posts

Julia Block is the CEO of Stratos Creative Marketing, helping business owners make sure their marketing strategies all work together to produce results and revenue.

0 Comments

More from our blog

Thoughts on Using TikTok for Marketing

If you follow some popular marketing experts, you may have heard some of them say that you HAVE to get on TikTok as it grows. I’ve heard other marketers, tell people it’s a waste of their time. Here’s the problem: how do you know when to hop on a new social networking...

A Guideline To Photoshop & Editing Ethics

Over the past few years I have travelled more than in the rest of my life combined. My husband and I hit 12 new countries and several states in the past 4 years (pre-covid) and, by the end of it all, mastered our own travel groove. Our tested and approved method is to...

Fonts and Wineglasses

Imagine this. You have arrived at a beautiful vineyard, with the goal of experiencing their delicious wine. You take in everything around you as they ready your glass. You are anticipating the smells and colors and flavors. When the server arrives they set before you...

Creative Solutions to Sustain your Business during the COVID-19 Outbreaks

Instead of our normal blog post, I wanted to take time to highlight what is on all of our minds:  How will my business fare during the COVID-19 social distancing period? I wrote a recent email about my reaction and what I’ve encouraged all our clients to do. I...

How to Get Excited About Social Media Again

The other day, a neighbor asked me what my least favorite part about marketing is, and without hesitation, I said, “Social media.” Then, they asked me why. When my neighbor asked me this, I just told him I simply don’t enjoy it. I don’t enjoy social media that much in...