At the end of this month, there are five “holidays” that your business or non-profit can celebrate alongside your community. While three are shopping holidays, the other two are a chance to celebrate gratitude and generosity.
We know that it can be challenging to think of posts for each these days amidst the busy holiday season so we brainstormed different prompts you can use each day.
While I hope you’re spending the day with family and friends, this holiday is a great opportunity to show gratitude to your customers and/or donors.
Don’t let this holiday pass you by without telling your community why you are thankful for them and the work you are a part of.
A personal note from you or your executive director or CEO that shares your Thanksgiving wishes
List the things you or your team are thankful for.
While the term “Black Friday” wasn’t coined until the 1960s, the Friday after Thanksgiving has been the unofficial start to the holiday shopping season since the 1920s.
While retailers are opening earlier and earlier every year, they aren’t the only ones who can capitalize on the Black Friday deal opportunities.
Businesses: Offer your discounts and deals to shoppers. If you’re not offering a Black Friday deal, share a behind the scene about how you’re spending the day.
Non-profits: Share your Amazon Smile link in case anyone is shopping Black Friday sales online.
Small Business Saturday
Sandwiched between Black Friday and Cyber Monday, Small Business Saturday encourages people to shop local rather than a big retail or e-commerce stores.
Started in 2010 by American Express, Small Business Saturday was partially successful due to social media campaigns!
Businesses: Share any sale you might be having in honor of small business Saturday. If you have a brick and mortar store, consider hosting a drop-in event that will attract both old and new customers.
Non-profits: Feature the small business that supports your non-profit through donations (whether monetary and in-kind). These businesses will appreciate it as your donors may be more likely to support the businesses that support you!
Cyber Monday is the Monday after Thanksgiving is known for exceptional online sales from major retailers. Started in 2005, it has grown to be a major sale day — outshining Black Friday in 2018.
Whether you’re a non-profit or a business, you can jump on the Cyber Monday train.
Businesses: If you have an online store, promote a Cyber Monday sale of your own. If you have “there are products you love” that will be on sale, share them with your customers and/or followers. They’ll appreciate it more than you know!
Non-profits: Share your Amazon Smile link. If people use your Amazon smile link while they shop the Amazon Cyber Monday sale, you’ll be able to raise some money via Amazon.
Giving Tuesday was created in 2012 as a global day of giving that harnesses the power of technology and social media to make “generosity go viral.” During 2018, people in over 150 countries raised over $400 million on Giving Tuesday.
If you are a non-profit, it’d be strategic to build a social media campaign up to this day to kick-off your holiday giving season. If you’re a business, this is a chance to showcase non-profits that are important to you and/or your employees. Giving Tuesday has a complete toolkit and logos you can use if you need it.
Businesses: Feature a non-profit you are passionate about and give a percentage of your profits to the non-profit.
Non-profits: Direct people to where they can give to your non-profit.