Have you wanted to add more video content to your business’s social media but don't know where to start? We get it. It can be difficult not to get...
“Day in the life” B-roll Challenge!
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Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
Social Media
Our Go-To Tech Tools for Social Media and Email Marketing
People often ask about the tools we use to run our social media and email marketing smoothly. So, I thought I’d share our top picks! We rely on these tools...
How to use ChatGPT to make 5 social media posts within minutes
At Stratos, we're big fans of repurposing content. Not only does it save you time, but it also helps make your content last longer and gain more visibility...
A Case for Boosting Posts (AKA I Changed My Mind)
For years, I told clients, “Don’t waste your money on boosting posts.” Back then, it was true—boosted posts would only reach your existing followers, which...
How Social Media Can Supercharge Your Email List Growth
If you've been around Stratos for two seconds, you know we LOVE email lists AND social media. Email is one of the best ways to keep in touch with your...
Humans First, Workers Second
Is it possible to enjoy both a peaceful life and a solid social media presence? We all know social media can take a toll on our mental health, particularly...
5 Questions + Answers For Your LinkedIn Strategy
Confession: I have no LinkedIn strategy. I only recently started posting there for my nonprofit organization, and TBH, I need to improve my game. LinkedIn has...
10 B-rolls reels you can create right now!
B-roll. It's so hot right now. Well, in social media circles, it is. I am guessing you may have heard of it before. But let me give you a quick...
A Guide to Social Media Platforms: Where and What to Post
A new DIY Social Media Club member asked me today, what should I post to each platform? What's the difference? And let me tell you, I know it's confusing!...
Promoting Events on Social Media
Recently, I had a fantastic chat with Liv and Veo from Overflow After Dark Productions (OAD) about their social media strategy for event promotion. We covered...
Three things you need to stop doing in your social media content
We're all trying our best to stay on top of social media by creating habits. But let's be real – not every habit we try is a winning one. Today, we're talking...
Your Social Media Interaction Checklist!
There’s no question that social media is an invaluable tool for businesses because it opens up opportunities for brands to “be more human” and interact...
How Stratos Helped Me Save Time and Lose Stress
11 years ago, I founded a nonprofit that provides free quality education to children in Tanzania. While I enjoy writing, I didn’t feel equipped to run any...
4 Reasons to Batch Your Content
So you’ve heard us talk a lot about batching your content and you’re wondering, “What’s the big deal?” If you’re still logging into social media to create...
Organic vs Paid Social Media
When it comes to social media, there are two parts at play: the organic and the paid. They can work together and they can work separately. But one of the...
Behind the Scenes of the DIY Social Media Club Posts
Are you tired of doing your social media by yourself? You’re not alone. What about graphics? How do you feel about those? We’ve heard it time and time again...
Intro to Stratosphere
Are you tired of doing your social media by yourself? You’re not alone. We’ve heard it time and time again from people who book consultations with us… They...
How We Use Canva Pro at Stratos Creative Marketing
We'll be honest: we were resistant to hopping on the Canva bandwagon. We saw all these reels and pins about Canva tutorials and would roll our eyes and keep...
In a Social Media Rut
When it comes to social media marketing, there is ALWAYS something to create. But sometimes it’s hard to put pen to paper or fingers to keyboard to do the...
My Social Media North Stars
I recently had someone ask me, "Which strategies, steps, or words of wisdom would you share with a business to help them grow their brand on social media?"...
9 Essential Posts When Starting a New Instagram Account
Showing up on social can be intimidating, but there are some posts that every business should publish when first starting an account. Here's our list of the...
Who should my business follow on Instagram?
Whether you're starting an Instagram account from scratch or trying to build an existing brand, who you follow is crucial. When I was a marketing director for...
TikTok for Podcast Marketing
I didn’t want to get on TikTok. The idea of saying, “Yeah, I did this thing on TikTok, you should check it out,” made me cringe and feel like I was trying to...
The Top 12 Questions You Should Ask when Hiring a Social Media Manager
Over the past few years, we’ve talked with business owners and social media managers about the quirks around social media growth. We’ve compiled a list of...