Not every post needs to have a giant BOOK NOW, BUY NOW, SCHEDULE NOW request. Social Media is STILL a place where people go to connect…and then (maybe) book, buy or schedule. Unsure on how can you get your followers to work with you without having to ask in each post? Aim to utilize these ideas and tips below:
#1. MAKE IT PERSONAL
People want to see you to be “sold” on you.
What are you about? Your values? Your everyday life? Your struggles? Your audience will buy from someone that is relatable on some level and that understands where they are. They want to work with someone who connects with them and is an authority in their field.
#2. CREATE AUTHENTIC CONNECTION
Are you just only “liking” or “hearting” comments and DMs left on your posts? Dig Deeper. Remember your customers want to KNOW there is a real person on the other end. Reply to comments and message people back when they write to you. Do so in real-time as much as possible.
#3. GET THEM INVOLVED
Not only do followers want to see you, but they also want to be seen. Social Media is about community. If possible, share their content that involves you. For example, if you are a non-profit, give a shout-out to your donors. If you are a photographer, tag your clients in your photos. If you are a clothing boutique ask customers to share photos of themselves wearing what they bought. This is a great way for you to get some content and create the authentic connections mentioned earlier.
Do you still need clear calls to action? YES. You will still need to ask for the sale, but once your followers feel connected it will make it that much easier for them to listen and buy.
If you need guidance on how to do this, we are here for you. Message us on facebook or DM us on Instagram, we want to hear from you!
About the Author
Ryann manages social media accounts and email marketing for our clients so they can focus on work while their social media and emails build their brand, develop customer relationships, and attract new leads.