Selling without selling on Social Media

by | Oct 22, 2019 | Content Creation, Social Media

Not every post needs to have a giant BOOK NOW,  BUY NOW, SCHEDULE NOW request. Social Media is STILL a place where people go to connect…and then (maybe) book, buy or schedule. Unsure on how can you get your followers to work with you without having to ask in each post?  Aim to utilize these ideas and tips below:

#1. MAKE IT PERSONAL

People want to see you to be “sold” on you. 

What are you about? Your values? Your everyday life? Your struggles? Your audience will buy from someone that is relatable on some level and that understands where they are. They want to work with someone who connects with them and is an authority in their field.

#2. CREATE AUTHENTIC CONNECTION

Are you just only “liking” or “hearting” comments and DMs left on your posts? Dig Deeper. Remember your customers want to KNOW there is a real person on the other end. Reply to comments and message people back when they write to you. Do so in real-time as much as possible. 

#3. GET THEM INVOLVED

Not only do followers want to see you, but they also want to be seen. Social Media is about community.  If possible, share their content that involves you. For example, if you are a non-profit, give a shout-out to your donors. If you are a photographer, tag your clients in your photos. If you are a clothing boutique ask customers to share photos of themselves wearing what they bought. This is a great way for you to get some content and create the authentic connections mentioned earlier.

Do you still need clear calls to action? YES. You will still need to ask for the sale, but once your followers feel connected it will make it that much easier for them to listen and buy. 
If you need guidance on how to do this, we are here for you. Message us on facebook or DM us on Instagram, we want to hear from you!

About the Author

Senior Content Coordinator | + posts

Ryann manages social media accounts and email marketing for our clients so they can focus on work while their social media and emails build their brand, develop customer relationships, and attract new leads.

0 Comments

More from our blog

Using GIFs and Memes in your Marketing

You’ve seen them, you’ve shared them, but let’s learn a little more about what they are and why (or why not) you should use GIFs or memes in your marketing. GIF /ɡif,jif/nounnoun: GIFa lossless format for image files that supports both animated and static images....

Authenticity is the key to ANY success, but especially on social media

In 2019, Merriam-Webster defined "social media" as "forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content."  Nothing in that definition indicates moral, values, or truth....

From MIW Podcast: The Case for Getting Weird on Social Media, Ft. Ryann Marlar

This week, we'd like to share with you an episode from Stratos' Marketing in the Wild Podcast. In this episode, Julia and Ryann talk about the case for getting weird on social media, inspired by a HootSuite article. We hope you enjoy this episode which can be found...

How to Design an Advertising Campaign

Most people feel pretty intimidated when it comes to designing a paid marketing campaign and rightfully so. If you do not execute that campaign well or if it's poorly designed, you're likely to waste a lot of money. In this article, I'm not going to go into the nuts...

Think Your Work “Speaks For Itself”? Here’s Some Tough Love.

Your work is like the beautiful truffula trees in Dr. Seuss’s classic, “The Lorax.” It has deep, intrinsic value. But it doesn’t speak. At least not in English, and not very loudly. I work with a lot of entrepreneurs who started their business based on a deep inner...