Selling without selling on Social Media

by | Oct 22, 2019 | Content Creation, Social Media

Not every post needs to have a giant BOOK NOW,  BUY NOW, SCHEDULE NOW request. Social Media is STILL a place where people go to connect…and then (maybe) book, buy or schedule. Unsure on how can you get your followers to work with you without having to ask in each post?  Aim to utilize these ideas and tips below:


People want to see you to be “sold” on you. 

What are you about? Your values? Your everyday life? Your struggles? Your audience will buy from someone that is relatable on some level and that understands where they are. They want to work with someone who connects with them and is an authority in their field.


Are you just only “liking” or “hearting” comments and DMs left on your posts? Dig Deeper. Remember your customers want to KNOW there is a real person on the other end. Reply to comments and message people back when they write to you. Do so in real-time as much as possible. 


Not only do followers want to see you, but they also want to be seen. Social Media is about community.  If possible, share their content that involves you. For example, if you are a non-profit, give a shout-out to your donors. If you are a photographer, tag your clients in your photos. If you are a clothing boutique ask customers to share photos of themselves wearing what they bought. This is a great way for you to get some content and create the authentic connections mentioned earlier.

Do you still need clear calls to action? YES. You will still need to ask for the sale, but once your followers feel connected it will make it that much easier for them to listen and buy. 
If you need guidance on how to do this, we are here for you. Message us on facebook or DM us on Instagram, we want to hear from you!

Looking for even more guidance with your social media? We’ve created the ideal social media scheduler that comes with prompts, templates, feedback, and brainstorming sessions so you can create your ideal social media accounts yourself with the support of expert marketers and content creators! Sign up for Stratosphere today. By this time tomorrow, you could have your next month of content scheduled.