In the fall of last year, I was presented with an opportunity to submit a logo into a contest for the city of Lexington's 250th birthday. The winning logo...
Winning a logo contest (Design Best Practices)
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Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
Design
Questions to Ask Your Next Designer Before Hiring Them
Finding the right graphic designer for your project doesn't have to be intimidating—it can be an exciting journey filled with endless creative possibilities!...
How We Use Canva Pro at Stratos Creative Marketing
We'll be honest: we were resistant to hopping on the Canva bandwagon. We saw all these reels and pins about Canva tutorials and would roll our eyes and keep...
A Behind the Scenes Look at Widows Lost & Found
Each individual team member at Stratos has their own unique passion projects and things we devote our time and energy to outside of work. From nonprofits to...
From MIW Podcast: Behind the Scenes of the MIW Brand ft. Savannah Guthrie
This week, we’d like to share with you an episode from Stratos’ Marketing in the Wild Podcast. In this episode, Stratos graphic designer, Savannah, talks...
What the heck goes in a brand book?
This post is adapted from our podcast episode, The Difference Between Branding vs. Marketing. Listen to the whole episode on Spotify, Apple Podcasts, or...
What makes a logo memorable
If I were to ask you to think of a logo - what pops into your head? Maybe the famous Nike swoosh or the iconic McDonald's arches? When we see a logo, it...
One 4 letter word you don’t want to forget in your marketing
When I was in college, the first design class I took was called “Interactive Media 1”. We built powerpoints and dynamic PDF files. We watched informational...
A Guideline To Photoshop & Editing Ethics
Over the past few years I have travelled more than in the rest of my life combined. My husband and I hit 12 new countries and several states in the past 4...
The Customer is (not) always right.
For the past year and a half, I have worked at Starbucks as a barista. It’s an awesome side gig. Free coffee drinks. Connections with our regulars. The power...
All About Rebranding
Alfred Edward Perlamn, a hot-shot railroad executive from the 1960s, said it well when he stated “After you've done a thing the same way for two years,...
How good typography can serve your business.
There’s an enormous jet black billboard that I always pass on my way home from Kentucky to Atlanta. This billboard, in all white, bold CAPS, always screams...
Five Reasons Why a Well Designed Brand is a Must for Your Business
1. Makes It Professional I heard a quote a few years back and I absolutely loved it. It was along the lines of “just because your business is new, doesn’t...
Creative ways to spice up stock photography
Stock photos are one of the best online resources available to marketers. They save time and money by replacing photoshoots and production costs with powerful...
Choosing Colors for Your Brand with Carly Wilkie
As a formally-trained graphic designer with 10+ years of experience, it feels like I’ve been analyzing design forever. It is purely second nature and...
Here’s to the Productive Perfectionists
Based on that title alone… can you relate? Do you find flaws in your work no matter how much time you put in?Do you feel your creative mind dwindling as you...
Fonts and Wineglasses
Imagine this. You have arrived at a beautiful vineyard, with the goal of experiencing their delicious wine. You take in everything around you as they ready...