Are hashtag holidays ridiculous? Most of the time, yes. Should we use them in our social media? Definitely, yes.
Social media holidays are a fun way to engage your audience with timely, fun content. It can help create engagement with other accounts that are celebrating the same hashtag holidays. If you’ve ever googled them, you know there’s a holiday for every brand to get involved in. Here are some key dates in late January and early February to add to your content calendar — complete with the hashtag to help your posts reach more people.
January 28: International Lego Day #LegoDay
January 29: Chinese New Year/Lunar New Year #LunarNewYear #ChineseNewYear
January 30: National Croissant Day #NationalCroissantDay
January 31: Backwards Day #BackwardsDay
January 31: Inspire Your Heart With Art Day #InspireYourHeartWithArtDay
February 2: Groundhog Day #GroundhogDay
February 2: World Wetlands Day #WorldWetlandsDay
February 4: World Cancer Day #WorldCancerDay
February 5: World Nutella Day #WorldNutellaDay
February 6: National Frozen Yogurt Day #FrozenYogurtDay
February 7: National Send a Card to a Friend Day #SendACardToAFriendDay
Use these as a perfect excuse to break away from your usual content and show off a playful, human side of your brand. Show off your Lego creations. Celebrate one of your favorite foods. Share about a cause that’s important to you. You get to determine how to implement these into your content calendar. No matter what, they’ll help boost your engagement and help you connect with your audience on a deeper level.
So, mark your calendars and get ready to join the conversation — have fun with your social media content!
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