“Everyone makes mistakes.” Cue Hannah Montana
But really, we all make mistakes on social media. We’ve compiled some super easy fixes we’ve seen on the internet this week. Fix these, and you should see a big difference in how your audience engages with you.
Here are a few common slip-ups you can address today:
1. Putting Links in Instagram Captions
It might feel easy to include a link in your Instagram caption; you have to for LinkedIn and Facebook anyway, right? But here’s the deal, users can’t click on it. Instead, it clutters the caption and annoys users who want to check out your link but can’t copy or tap it. Instead, use ManyChat to send links to your audience automatically.
2. Not Sharing What You Do in Your Bio
Your bio is prime real estate! It may not be people’s first impression, but it’s often where they decide whether to follow you or not. Make sure it clearly states who you are, what you do, and how you can help or connect with them. It’s a quick fix but has a huge impact on gaining followers who stumble on your page.
3. Ignoring Comments
When someone takes the time to comment on your content, it’s important to engage back! Responding to comments helps build community around your brand. Plus, when followers receive a response, they’ll be more inclined to engage again – which helps improve your content’s visibility.
4. Too Much Sales or Nurture Content
It’s easy to go all-in on selling or nurturing, but balance is key. I like to follow an 80/20 rule: 80% nurturing content that builds trust and provides value, and 20% sales content that promotes your services or products. Obviously, a sales campaign might require adjustments, but you have to have both in your feed to maximize your content’s effectiveness.
By fixing these simple mistakes, you can make your social media efforts more effective and engaging. Whether it’s clarifying your bio, balancing your content, or taking the time to respond to your followers, small changes can lead to big results. Take a few minutes today to review your accounts and make these quick adjustments. Your audience—and your social metrics—will thank you!
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