What Type of Clients Do We Work With? (And Why You Don’t Have to Do It Alone)

by | Oct 9, 2025 | Miscellaneous, Reflections, Strategic Planning

When people ask me, “What type of clients do you usually work with?” I know what they’re actually asking: “Am I a fit for Stratos?”

The short answer? If you’re an expert in your field but social media feels like a hamster wheel you can’t get off of, you’re probably in the right place.

Let me explain. We don’t necessarily have an industry or revenue niche when it comes to our clients. They are service-based businesses ranging from solopreneurs to multi-million-dollar companies with marketing teams. Here’s what I mean:

  • For small business owners and solo practitioners: You might be running everything yourself, maybe with the help of a VA or a co-owner. Marketing feels like “just one more thing” on your plate, and consistency is a struggle. That’s where we come in.
  • For mid- to large-sized companies: You may already have a marketing person— but one person can’t possibly handle strategy, content, design, copywriting, and analytics at scale. That’s where we come in.

Across the board, our clients are brilliant at what they do. 

Many are at the top of their industry. They’re kind, collaborative, and love feedback. Most importantly, they’re ready to hand over the endless grind of social media to a team they can trust.

In fact, they often come to us with the same frustrations:

  • “We don’t know what we don’t know.”
  • “We want to show up online like we show up in real life.”
  • “We’d rather lead with education than sound salesy.”
  • “We don’t have time to figure this out. AND we don’t want to waste our time doing it wrong.”

What they want is simple: time back, consistency, strategy, and peace of mind.

Another thing our clients have in common? They’ve decided they’re tired of trying to do it by themselves.

Sure, they could keep DIY-ing their social media or hand it off to a freelancer. But here’s the difference with Stratos:

  • You get an entire team of specialists (designers, writers, and strategists) instead of a jack-of-all-trades.
  • You have a dedicated account manager who speaks both your language and “design-speak,” translating your ideas into content that connects.
  • You gain a strategist who tracks performance and adjusts course so you’re not just posting but progressing.

In other words, our account managers essentially join your team. We don’t just create content; we collaborate with you to ensure your social media reflects your business goals.

One of our core values at Stratos is teamwork. When you work with us, you’re not outsourcing in the way people fear, handing it off and hoping for the best.

Instead, you’re gaining collaborators. We align our vision for your social media with your larger business goals. We ask for your input (because your expertise matters), and make sure your content still sounds like you… That’s our specialty.

[P.S. If this is starting to feel a little like a sales pitch. That’s intentional. Ha! You’ve made it this far; you’ll probably love working with us! Here are some other people who love working with us.]

This is the last thing I’ll share… and not just because I’m hoping you’ll book a call with me (although I hope you do). 

I speak with multiple business owners each week and hear these misconceptions all the time:

  • “I’ll lose control.” → Actually, we want your input.
  • “It won’t sound like me.” → Our expertise is capturing your voice.
  • “I’ll just be one of many.” → We treat every client like a partner, not a project.

To their credit, it’s usually because they’ve had a bad experience. I get that. It’s hard to trust someone else with your social media 

But here’s the deal… If you’ve been carrying the weight of social media by yourself (or your marketing person has been doing the work of three people), it’s time to try something new.

Let Stratos join your team and give you the freedom to focus on what only you can do.

Did I successfully convince you to join me on a call to see if we’re a good fit for each other? I hope so!

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