We are all so close to the end of the year. If you are like me, you look forward to spending extra time with your favorite people and taking a break from social media. But, if you are also a small business owner or a content coordinator like me, it may feel challenging to be entirely away from your social media accounts.
Still, we all deserve to enjoy the holidays and this is how to make it happen:
Batch-create and preschedule your social media content.
If you are overwhelmed and cannot think of any posts to create, here are five social media content ideas with starter captions, image inspo, and B-roll brainstorms you can batch and schedule TODAY to check one more thing off your to-do list.
Wrap It Up and Reflect
Raise your hand if you LOVE seeing your Spotify Wrapped recap. If so, you can create your own year in review. Celebrate what you, your team, and your business have accomplished this past year by creating content that highlights key milestones. You can share achievements, product launches, or any notable events that shaped your year. Create a design like an infographic or a photo collage using a Canva template to make the post look fabulous and shareable.
Caption Starter:
As we close out the year, we’re reflecting on a year of growth, challenges, and triumphs and want to share it all with you!
[INSERT YOUR OWN LIST]
Here’s to more success in the coming year! #YearInReview #SmallBusinessSuccess
Image Ideas:
- Collage or Carousel posts or grids of event photos, product launches, or customer milestones.
- Screenshots of positive reviews, customer feedback, or social proof.
- Infographics highlighting the year’s metrics or achievements (use a Canva template).
B-roll Ideas:
- Footage of your workspace or office setup through the seasons.
- Clips of team meetings or brainstorming sessions throughout the year. (This can be staged-no one knows if you didn’t film all year)
- Shots of hands flipping through a planner marked with key events.
Express Gratitude
Express gratitude to the people who have supported your business. This can be customers, clients, and followers. Write a heartfelt message thanking them for their loyalty and contributions. Consider creating a front-facing reel speaking your gratitude or a quick video of you writing “Thank you” and sharing details in the caption.
Caption Starter:
As we wrap up another year, we want to express our gratitude to [INSERT SPECIFIC AUDIENCE] Your support has been the driving force behind our success. [INSERT SPECIFIC THINGS PEOPLE HAVE DONE]. Thank you so much!
Image Ideas:
- A close-up of a handwritten thank-you card.
- Group photos of your team with a festive backdrop or at an event.
- A branded “thank you” graphic featuring your logo and holiday-themed designs.
B-roll Ideas:
- Record yourself writing personalized thank-you notes or packaging gifts for clients.
- A simple, candid moment of you saying thank you on camera
- Time-lapse of prepping “thank you” packages or emails for your team/customers.
Year-End Discounts and Promotions
Are you a product-based business? Encourage end-of-year sales by offering exclusive discounts or promotions on items you want to clear out. Create content showcasing your special offers, and use compelling copy to convey a sense of urgency. This can also work for service-based businesses. If you need help thinking of a promo, let us know!
Caption Starter:
We are celebrating the end of the year with a gift. Enjoy an exclusive discount [INSERT PROMO OR DISCOUNT] on [INSERT PRODUCT OR SERVICE] until [INSERT EXPIRATION DATE]
Don’t miss out—shop now!!
Image Ideas:
- Product flat lays or festive displays with pricing overlay text.
- “Limited-Time Offer” graphics or countdown timers for promotions.
- Customer testimonials related to promoted services/products (formatted for Instagram Stories or carousels).
B-roll Ideas:
- Behind-the-scenes footage of product packaging, displaying inventory, or setting up a promotional display.
- Short clips of you prepping products, or if you are service-based, working with a client or on your computer.
Shine a Spotlight on Your Team
Customers love to know the BTS of your business, and featuring your team members in a year-end employee spotlight post is a great way to give a peek behind the curtain. In a carousel post, you can share multiple photos from the year and anecdotes or fun facts about each team member in the caption.
This humanizes your brand AND fosters a sense of community!
Caption Starter:
Meet the incredible faces behind [YOUR BUSINESS NAME]!
As the year ends, we want to shout out the team* that helps our business thrive. [INSERT DETAILS ABOUT YOUR TEAM HERE]. Thank you for your hard work and dedication!
*If your team members have social media accounts and give permission, tag them in the post.
Image Ideas:
- A carousel of team headshots or photos from the past year.
- Casual group photos from events, team-building days, or company outings.
- Custom-designed graphics for each team member, including their role and fun facts.
B-roll Ideas:
- Clips of team members at work, decorating the office, or participating in fun activities.
- Clips of team introductions (e.g., quick “meet the team” videos).
Share your New Year’s Resolutions
We know you have goals for the next year, so why not put them into the world? Share your small business goals and resolutions for the upcoming year in a post that looks forward to the future. Let your audience know what exciting things they can expect from your business in the coming year. Add a call to action for them to your emails to be the first ones to get updates.
Bonus: Give a little tease of something to come to build excitement!
Caption Starter:
Cheers to a new year filled with new possibilities! We’re excited to share our resolutions for 2024. [INSERT LIST AND TEASE SOMETHING EXCITING]
If you want to be the first to know more, subscribe to our emails! [INSERT LINK or INVITE THEM TO MESSAGE YOU FOR DETAILS]
What are your goals for the upcoming year? Let’s make it a year to remember!
Image Ideas:
- A visual list of resolutions/goals shared as a carousel post.
- “Coming Soon” teaser graphics to build anticipation around upcoming services or products.
- A photo of a journal entry or digital planner with 2024 goals highlighted.
B-roll Ideas:
- Footage of a team brainstorming session on future goals (don’t worry if you have to stage the video).
- Clips of you or team members jotting down resolutions or goals on sticky notes and showing the camera.
Need a few more? Here are some quick ideas you can take to the next level:
Countdown to New Year: Create a series of countdown posts to build anticipation for the upcoming year/product launch/announcement
B-roll: Clips of a ticking clock, countdown displays, or champagne glasses clinking.
Image: Countdown graphics with day-by-day themes like “12 Days of [Your Business].”
Interactive Polls and Surveys: Engage your audience in stories by asking them about their favorite moments from the past year, asking questions about what is coming or their aspirations for the new year.
B-roll: Footage of content you are asking about.
Image: Custom graphics encouraging followers to participate (e.g., “Vote Below!”).
Festive Giveaways: Host a holiday-themed giveaway to boost engagement and reward loyal followers.
B-roll: Footage of you preparing the giveaway items.
Image: Flat lay photos of giveaway prizes with festive accents.
Do you have enough inspiration to last you until the end of 2024?
GOOD!
PRO TIP: You do not need to post all this content before 2024 ends. Feel free to spread it out into January 2025 or later as you see fit!
I truly hope you use these content ideas well. When you do, tag us so we can show your post some love. Happy batching and holidays!!
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