Social Media Marketing for Small Business: Why We Stopped Using the Funnel

by info@stratoscreativemarketing.com | Aug 20, 2026 | Lead Generation, Social Media

Picture the traditional marketing funnel. It’s a chart on a slide. Wide at the top, narrow at the bottom. Cold lead in, loyal customer out. Clean, linear, satisfying to look at. It’s also not how anyone actually becomes your customer. If you’ve spent...

What is the one part of Lead Generation you SHOULD be doing?

by info@stratoscreativemarketing.com | Aug 20, 2026 | Ads Management, Email Marketing, Lead Generation

If you’ve been around Stratos for a while, you know we’re crazy about our Lead Generation Machine. Here’s how it works: we combine social media, email marketing, and ads to create a marketing strategy that generates leads and drives sales. We start by using...

3 Things We’re Always Testing in Our Lead Gen Ads

by info@stratoscreativemarketing.com | Aug 20, 2026 | Ads Management, Lead Generation

When it comes to running lead generation ads, it’s never just a “set it and forget it” situation. Testing, tweaking, and analyzing – That’s what we’re doing all the time to see what works best for each specific audience and offer. These are the three things we’ve...

Think Lead Generators Are Outdated? Think Again.

by info@stratoscreativemarketing.com | Aug 20, 2026 | Lead Generation

Lately, I’ve seen marketers online saying “Lead gen’s are dead.” If you haven’t seen this clickbait, count yourself lucky. If you have seen it, I want you to know I call B.S. If you play into their clickbait, you very quickly realize that they’re talking about lead...

How to Create a Lead Generator That Actually Works

by info@stratoscreativemarketing.com | Aug 20, 2026 | Lead Generation

dentity is. Why do they want to be as it relates to your offer? How can you help them get one step closer? 2. Put Thought Into the Title This one might surprise you, but the title of your lead magnet can make or break how well it performs.  A generic title like...

Marketing Terms Explained

by info@stratoscreativemarketing.com | Aug 20, 2026 | Branding & Logo Design, Lead Generation, Reflections, Social Media, Web Design & Development

When you start working with a marketing agency like ours, you may start hearing marketing terms and phrases that are new to you. We’ve put together a list of a few marketing terms and explanations so all of our non-marketing friends can understand. We’ve organized...