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Stop Trying to Make Social Media Serious: What Utah’s DOT Gets About Social Media Strategy

Stop Trying to Make Social Media Serious: What Utah’s DOT Gets About Social Media Strategy

by info@stratoscreativemarketing.com | Aug 26, 2026 | Social Media

There are people who get it. They understand social media is a marketing tool, sure, but they’ve stopped white-knuckling it toward a hard ROI number every time they post. Some of them have realized it might not even have to be about ROI at all. And that’s...
The Quiet Trust Problem with AI Marketing (And What the Data Says)

The Quiet Trust Problem with AI Marketing (And What the Data Says)

by info@stratoscreativemarketing.com | Aug 20, 2026 | Reflections

There’s a conversation happening in almost every professional circle right now, and it sounds a little different depending on who’s in the room. A colleague of mine who built her own AI did the math on water usage after all the alarming headlines. Turns...
Social Media Marketing for Small Business: Why We Stopped Using the Funnel

Social Media Marketing for Small Business: Why We Stopped Using the Funnel

by info@stratoscreativemarketing.com | Aug 20, 2026 | Lead Generation, Social Media

Picture the traditional marketing funnel. It’s a chart on a slide. Wide at the top, narrow at the bottom. Cold lead in, loyal customer out. Clean, linear, satisfying to look at. It’s also not how anyone actually becomes your customer. If you’ve spent...
I Contacted 5 Kitchen Designers and Here’s What Made Me Say No

I Contacted 5 Kitchen Designers and Here’s What Made Me Say No

by info@stratoscreativemarketing.com | Aug 20, 2026 | Reflections, Web Design & Development

We’re in the middle of shopping for someone to redesign our kitchen. Our layout is genuinely bad. I know it doesn’t look that way because the kitchen is massive and people always comment on how great it is. But the cupboards are hard to get to, and the...
New Service Alert: The Stratos Strategy Playbook

New Service Alert: The Stratos Strategy Playbook

by info@stratoscreativemarketing.com | Aug 20, 2026 | Social Media

Katie said it at the end of the call, almost as an afterthought… “I didn’t get a chance to say, but the playbook is great. It’s a huge document.” We’d been on the call for forty minutes. We reviewed content, fixed a logo problem, talked through...
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Recent Posts

  • Stop Trying to Make Social Media Serious: What Utah’s DOT Gets About Social Media Strategy
  • The Quiet Trust Problem with AI Marketing (And What the Data Says)
  • Social Media Marketing for Small Business: Why We Stopped Using the Funnel
  • I Contacted 5 Kitchen Designers and Here’s What Made Me Say No
  • New Service Alert: The Stratos Strategy Playbook

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