From Your Phone to Your Feed: Video Tips for Every Type of Creator

by info@stratoscreativemarketing.com | Sep 24, 2026 | Reflections

Video Tips That Will Take Your Reels to the Next Level Video content is one of the most powerful tools available to you on social media right now, but even the best message can fall flat if the video quality is working against you. Shaky footage, poor lighting,...

How I Decided to Sunset Part of My Marketing

by info@stratoscreativemarketing.com | Sep 8, 2026 | Reflections

Getting two girls buckled into car seats is not exactly a boardroom. But that’s where I did some of my hardest thinking about a decision that had been sitting on my chest for weeks. Sunsetting. That’s the word I’ve been using so I don’t have to...

Stop Trying to Make Social Media Serious: What Utah’s DOT Gets About Social Media Strategy

by info@stratoscreativemarketing.com | Aug 26, 2026 | Social Media

There are people who get it. They understand social media is a marketing tool, sure, but they’ve stopped white-knuckling it toward a hard ROI number every time they post. Some of them have realized it might not even have to be about ROI at all. And that’s...

The Quiet Trust Problem with AI Marketing (And What the Data Says)

by info@stratoscreativemarketing.com | Aug 20, 2026 | Reflections

There’s a conversation happening in almost every professional circle right now, and it sounds a little different depending on who’s in the room. A colleague of mine who built her own AI did the math on water usage after all the alarming headlines. Turns...

Social Media Marketing for Small Business: Why We Stopped Using the Funnel

by info@stratoscreativemarketing.com | Aug 20, 2026 | Lead Generation, Social Media

Picture the traditional marketing funnel. It’s a chart on a slide. Wide at the top, narrow at the bottom. Cold lead in, loyal customer out. Clean, linear, satisfying to look at. It’s also not how anyone actually becomes your customer. If you’ve spent...