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Why Your Website Isn’t Converting (and How to Spot the Gaps)

Why Your Website Isn’t Converting (and How to Spot the Gaps)

by info@stratoscreativemarketing.com | Aug 20, 2026 | Web Design & Development

Don’t tell anyone, but we’re in the middle of reworking our own website right now.Which means we’ve been doing something most business owners don’t do often enough: Stepping back and looking at it like it’s not ours. Not as the people who wrote every word.Not as the...
What’s the deal with vulnerability in social media?

What’s the deal with vulnerability in social media?

by info@stratoscreativemarketing.com | Aug 20, 2026 | Reflections

vul·ner·a·bil·i·ty noun the quality or state of being exposed to the possibility of being attacked or harmed, either physically or emotionally. This word has been trending for a while now online and offline thanks to women like Brene Brown and others. And within that...
How good typography can serve your business.

How good typography can serve your business.

by info@stratoscreativemarketing.com | Aug 20, 2026 | Branding & Logo Design

There’s an enormous jet black billboard that I always pass on my way home from Kentucky to Atlanta. This billboard, in all white, bold CAPS, always screams some contentious, political message at unsuspecting drivers on I-75. In addition to being pretty much impossible...
3 Things You Need for a Photoshoot

3 Things You Need for a Photoshoot

by info@stratoscreativemarketing.com | Aug 20, 2026 | Branding & Logo Design, Reflections

Full Disclosure: I am not a trained photographer.  But that doesn’t stop me from making sure our (and our clients) branded photos are amazing. Whether you are a chiropractor or a clothing boutique, you need images to sell your service or product online. And...
What makes a logo memorable

What makes a logo memorable

by info@stratoscreativemarketing.com | Aug 20, 2026 | Branding & Logo Design

If I were to ask you to think of a logo – what pops into your head? Maybe the famous Nike swoosh or the iconic McDonald’s arches?  When we see a logo, it may come across as a simple group of words or a familiar icon, but we are actually taking in much more...
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