How good typography can serve your business.

by info@stratoscreativemarketing.com | Aug 20, 2026 | Branding & Logo Design

There’s an enormous jet black billboard that I always pass on my way home from Kentucky to Atlanta. This billboard, in all white, bold CAPS, always screams some contentious, political message at unsuspecting drivers on I-75. In addition to being pretty much impossible...

3 Things You Need for a Photoshoot

by info@stratoscreativemarketing.com | Aug 20, 2026 | Branding & Logo Design, Reflections

Full Disclosure: I am not a trained photographer.  But that doesn’t stop me from making sure our (and our clients) branded photos are amazing. Whether you are a chiropractor or a clothing boutique, you need images to sell your service or product online. And...

What makes a logo memorable

by info@stratoscreativemarketing.com | Aug 20, 2026 | Branding & Logo Design

If I were to ask you to think of a logo – what pops into your head? Maybe the famous Nike swoosh or the iconic McDonald’s arches?  When we see a logo, it may come across as a simple group of words or a familiar icon, but we are actually taking in much more...

What the heck goes in a brand book?

by info@stratoscreativemarketing.com | Aug 20, 2026 | Branding & Logo Design

This post is adapted from our podcast episode, The Difference Between Branding vs. Marketing. Listen to the whole episode on Spotify, Apple Podcasts, or wherever you get your podcasts. Your brand is super important. It’s how to engage with...

Questions to Ask Your Next Designer Before Hiring Them

by info@stratoscreativemarketing.com | Aug 20, 2026 | Branding & Logo Design

Finding the right graphic designer for your project doesn’t have to be intimidating—it can be an exciting journey filled with endless creative possibilities! Whether you’re looking to revamp your brand, enhance your website, or create captivating marketing materials,...

Things to Have Ready Before You Hire a Marketing Agency (From the People Who Work With You Every Day)

by info@stratoscreativemarketing.com | Aug 20, 2026 | Branding & Logo Design, Reflections

If you’re about to start working with a marketing agency, there’s something you should know:The fastest way to get results isn’t just hiring us. It’s being prepared. Our account managers (the ones working with our clients day-in-and-day-out) have seen it all:...