by info@stratoscreativemarketing.com | Aug 20, 2026 | Reflections
When people ask me, “What type of clients do you usually work with?” I know what they’re actually asking: “Am I a fit for Stratos?” The short answer? If you’re an expert in your field but social media feels like a hamster wheel you can’t get off of,...
by info@stratoscreativemarketing.com | Aug 20, 2026 | Reflections
There are numerous ways to approach marketing content: content pillars vs. content buckets, Attract/Nurture/Sell strategy vs 80/20 strategy. (And TBH, we have talked about it all at some point or another.) While marketing trends (and how people talk about them)...
by info@stratoscreativemarketing.com | Aug 20, 2026 | Reflections, Social Media
If you run a nonprofit, you probably rely fairly heavily on donations and volunteers to keep your business running. If you follow a nonprofit on social media (or, are on their mailing lists, etc.), you are probably tired of being asked for donations. I both run...
by info@stratoscreativemarketing.com | Aug 20, 2026 | Reflections
If you’ve been in business for any length of time, you’ve been told that you should niche down. Usually, they’re referring to either an audience or a service/product. Generally, this is excellent advice… that we happen not to follow. Chalk it up to my obstinance or...
by info@stratoscreativemarketing.com | Aug 20, 2026 | Reflections, Social Media
If you’re feeling challenged by coming up with engaging reel ideas, you are not alone! When our clients start working with us, it’s often a top request… Will you help us with reels? Answer: Yes! We provide each of our clients with personalized reel prompts to spark...
by info@stratoscreativemarketing.com | Aug 20, 2026 | Reflections
How do you include sensitivity and inclusivity in your marketing? In a recent episode of our podcast Marketing in the Wild, I shared a personal reflection and thoughts about how we can approach sensitive topics and practice inclusivity as professional...
