Why you should choose Stratos Creative Marketing
What would your past clients have to say about your work?
Testimonials can be found throughout our website.
In addition to some of those quoted testimonials we provide success stories for you to check out; you can reference success stories regarding: Web Design Development, Web Design, Social Media Campaign, Social Media Development, Email Marketing, and Newsletter Management.
How will you come to understand my vision?
We will have conversations during our consult and intake/kick-off meeting to really learn about you and what you’re looking for. We will ask clarifying questions and get to your pain point. Working together as a team will allow us to be on the same page. We always welcome your feedback during and after your project as well.
How quick is your follow up?
We respond to client emails within 48 hours during the business week (if it is a weekend when you contact us, we may not respond until Monday). Often our communication is quicker, but 48 hours is our deadline.
Do you have examples of your past work for your own company or others?
Depending on what type of work you are looking to see, it can be found all over the web! Our Facebook and Instagram both showcase our social media marketing work, along with a glimpse into our graphic design. To see our work in terms of content and flow, hop over to our website and blog. Please feel free to download some of the resources available on our website for a look at design, content development and methods of distribution. Didn’t quite find what you were looking for? Shoot us an email and we would be happy to provide you with some additional examples!
What type of clients do you work with?
Our clients are generally in service-based industries with revenues ranging from $150,000 (solopreneurs, small businesses looking to outsource their marketing) to multi-million dollars (mid to large-sized businesses whose marketing teams need extra assistance).
What is StoryBrand and how does it affect your services?
The StoryBrand framework is a marketing method in which you learn to clarify your message and speak to your client’s pain-point, while making them the hero of their story. Our CEO, Julia, is a certified StoryBrand Guide, and some of our other team members also have training in this framework. We have seen the power of this framework and love to help our clients utilize it in their businesses.
What to expect and How to prepare
What do I need to have prepared before an initial consultation?
Just be prepared to tell us about you and your business! What makes you tick? What makes you cringe? What would make you feel more successful? Come with any questions you have for us. Prior to your kick-off meeting, we will send you a link to a discovery guide. This guide includes questions that will help us understand your goals and design preferences so that we can design within a style that resonates best with your business. We can discuss the guide further at your kick off call.
What should I expect during the proposal process?
After our consultation we will send you a proposal which will include the package you have chosen, with a description, deliverables and pricing. After looking it over and approving it, you will submit your retainer and sign the proposal. After we countersign, your project will move to the working stage!
What should I expect during our intake appointment?
We will discuss our approach, timeline and expectations. We will gather your information and clarify messages. We may need to gather login information for websites or social media accounts.
What is communication like with you?
We communicate with our clients regarding day-to-day information via email or brief phone calls. Depending on what needs to be discussed and our timeline, we will schedule meetings via Zoom as well.
Social Media Clients
What does Social Media Management mean?
We have several Social Media packages that we can personalize for your businesses needs.
Each package includes:
- Samples posts before we begin to schedule posts
- Check-ins with our content creators to make sure we are up to date on your business and upcoming events
- Create and schedule social media posts on the channels you would like us to use
- Monthly reporting with analytics and tips for future posting
We can personalize the content and voice to fit your brand and customize the number of posts based on your needs and budget.
What should I expect when it comes to social media marketing?
While we cannot guarantee a certain number of followers to your social media, we will guarantee our best work and a strategy to increase engagement. Both with our expertise and in partnership with you, we will create a strategy for your social media. Based on the package you choose, the strategy will include things like: the number of postings per month, content, and whose responsibility each topic will be.
We will also research hashtags that are a best fit for your social media and engage with your followers as outlined in our contract.
What are the expectations for me as a client in engaging with customers on Social media?
We expect that you will answer and direct messages that are sent to your accounts and if there are questions we feel like we can’t answer, you can help us.
How do I know if my social media is working?
It takes time to build relationships on social media organically. It’s all about deepening the connection with your audience. During this time, we will help you measure engagement (likes, comments and shares). In addition, we will talk about what that engagement should lead to for your business (more appointments, increased newsletter sign ups, more people signed up for your event, etc.) Most importantly we want your business to grow because of your social media presence.
Do you do reporting of any kind for Social media?
We will do monthly reporting using our scheduler’s matrics system. It tells us:
- Measurements of engagement and impression rates
- Best days/times to post
- Tops posts for that specific time period.
How involved do I have to be in the process?
This is different for each client. We have some clients that see their posts as they become live on social media and some clients that are involved in detail. We will discuss your involvement on your intake call.
How much does it cost to hire you for social media?
We have packages starting at $1,000. Pricing increases from there based on your needs.
Why is my social media important?
Your social media feed will often be one of the first things a potential client searches for and then investigates about your brand before deciding to work with you and your business. Social media has become as important as a website in many ways. It shows people you are authentic and helps them get a glimpse into your business personality, professionalism, and what you have to offer.
While a website gives an overview of your business, your social media shows someone what is happening and how you are relevant right now. Your social media will also keep your followers both updated and engaged day-to-day.
Email Newsletter Clients
What should I expect when it comes to email marketing?
- A spreadsheet with deadlines on content due, when you will receive your draft and when we ideally want to schedule the newsletter.
- A check-in email from our Account Manager to talk content for your upcoming newsletter
- A curated email created in your specific email marketing system
- A draft sent to you for feedback with edits after
- Email scheduled for optimal open rates
- Monthly reporting
How many emails will you send for my email newsletter?
Our email marketing package is for monthly newsletters, so you can renew this package or purchase it for multiple months if you would like. This also includes a strategic plan for the emails and flow, a designed email template, a monthly collection of info (a focus article, event promotions, etc.), copywriting summaries and newsletter text!
Do you do reporting of any kind for email newsletters?
We do monitor open rates and follow the best practices for optimizing open and click rates.
How involved do I have to be in the process?
We will have a kickoff meeting to discuss the process and find out what you are looking for. In the meeting we will collect as much information from you as possible and create an email plan. We will need to know what you would like included in your email and we will provide some ideas too. It will be your job to provide us with the relevant information (i.e. photos if you have them, stories, upcoming events, etc.) It will be our job to craft and design the email with the information you have provided. If you would like us to source additional resources we will discuss that at the kick off meeting as well.
From there we will send you a sample to review and provide you with a report at the end of the month. This process will repeat monthly if you rebook.
How involved do I have to be in the process?
You will need to be involved in the information gathering phase and the approval phase. After we’ve discussed what you’d like to see in your new website, we’ll craft the messaging and design a prototype that you can review. We’ll make any edits you recommend and begin to build the rest of the site. At the end, we’ll make sure you have the opportunity to provide feedback, request changes and approve the final prototype before we launch your new website.
How much does a new website cost?
The websites we create begin at $2500 and include copywriting, design, development and more. The investment increases depending on how many pages you’d like on your new website.
What services are included in website design?
There are different package options available, but in general we offer a home page option which will draw visitors to your website; copy-writing, integration for email sign up forms and preferred social media, a contact form, a mobile responsive design, video tutorials so you can edit text if needed, and Google Analytics. You also have the option to add additional pages. Contact us for more information!
Will someone teach me how to use and edit my site?
We offer video tutorials so that you will be able to edit basic features (like the text and photos) on your website if needed. You can always reach out to us with any questions you might have as well. If you require more in depth edits later on, we can discuss those with you.
What main information or items are needed to design my website?
We like to have a kick-off meeting to gather information from you. The information that we gather will depend upon which pages we are designing for you. Some it may include: what problems you solve for your clients, your team members, what makes you unique. We will also need your branding items (i.e. logos, colors and font choices) as well as some pictures if you have them.
Will you continue editing and updating my website for me or do I need to do it?
Once your site is up and running it’s all yours! We will provide you with video tutorials to make some of those basic changes. If you’d prefer not to manage and update your own website, we do have care plans available where we take care of your new website for you.
How long does it take to design a website for me?
A new website can take anywhere from 4-8 weeks to create. It all depends on how many pages and features you’re looking for.
Why is the design of my website so important?
It will often be the first impression a potential client has of you and your business; it will encourage or discourage them from reaching out to you about your services. You want your website to be attention-grabbing, clear and professional. You also want it to be personal and unique to your brand.