Trualta was doing great work developing caregivers to manage care at home. But in the midst of their hard work, they were struggling to create a marketing strategy that worked for them. They wanted to create engaging posts that spoke to their ideal client, helping them to train and prepare more caregivers, but they didn't have the time, resources or brain power to do it themselves. They felt overwhelmed at the prospect of adding social media management to their already full workload, but also nervous about asking someone else to manage it.
Stratos was able to maintain excellent communication with the Trualta team, which left them feeling heard and understood. In the end, Trualta's social media posts represent them well and receive great engagement. In fact, they gained over 150 followers across 4 platforms and have an engagement rate of 27%. The designs used in their graphics also helped to inform designs for other marketing materials.