Trualta
Content Creation
Problem:
Trualta is an online platform that supports caregivers to as they manage care at home. They wanted to create more on-brand social media content, but they struggled to develop a marketing strategy that worked for them. Trualta's social media content priority was educating people on caregiving, but they didn't have the time or resources to make it themselves. Adding social media management to an already full workload was overwhelming, but they also worried that someone else wouldn't be able to capture their brand messaging accurately.
Solution:
Stratos partnered with Trualta to understand their mission, culture, values, and voice so we could develop a social media strategy that truly reflected who they are and drew their ideal audience into their story. From there, we created 16 social media posts per month designed to boost engagement and expand their reach, particularly to caregivers.<br />
<br />
As we learned more about Trualta’s goals, we divided the content into two strategies. Eight posts were crafted for Instagram and Facebook, focusing on caregiver education and brand awareness. The other eight were tailored for LinkedIn, aimed at engaging healthcare companies, highlighting the value of caregiver education, and demonstrating how partnering with Trualta can improve patient outcomes and deliver ROI.
Success:
Stratos created on-brand professional content and maintained communication with the marketing team as Trualta navigated staffing changes. Ultimately, Trualta's social media posts represent them well and receive great engagement. In fact, their Facebook engagement grew by 233% in one month, and LinkedIn engagement rose by 32%. Their growth in followers has also remained steady, increasing at an average of 1.77% per month. As a bonus, the designs used in their social media graphics could be repurposed for other marketing materials they use.
It was a pleasure working with the Stratos team. They were consistently punctual with their deliverables, integrated feedback seamlessly, and kept us informed with frequent updates on key metrics. Their professionalism and responsiveness made the collaboration a smooth one!