Toa Tumaini Foundation
Stratos Social Media Club

Problem:

Nonprofit organization Toa Tumaini Foundation knew the importance of showing up regularly on social media, but didn't have the manpower to do so consistently and effectively. As an organization run solely by volunteers, their time and resources were very limited. Additionally, they didn't have anyone with a professional marketing background, meaning that while they worked hard to develop regular content, they often fell short of their own goals and didn't often feel proud of their social media. They knew social media marketing was an important part of their success, but felt exhausted and overwhelmed when it came time to create content every month.

Solution:

TTF joined the Stratos Social Media Club to help with their content creation. Each month, they receive 12 new social media templates each month, including prompts they can answer and easily customize, and Canva graphics they can use as-is or edit. They also receive access to weekly brainstorm sessions and social media reports to help them know what type of content works best for their audience. Stratos Social Media Club sets them up for success at a price point and commitment level that best suits their current needs.

Success:

Toa Tumaini Foundation looks forward to receiving the templates each month, enjoys customizing the posts, and feels proud of its social media feed. Being a member of the club has freed up time for TTF to devote to other aspects of their work, like fundraising to build a school in Tanzania! Their team has told us that these posts often inspire them to create additional social media and email content for their organization as well. A consistent social strategy has led to a growth in engagement, which tells them the posts are resonating with their audience. They have also been able to reach and begin nurturing a previously untapped market on LinkedIn by utilizing the Stratos Social Media Club. A recent report pulled notes their overall engagement up 10.13%, reactions up 21.21%, and clicks up 300%.
Managing our nonprofit was tough. We needed consistent and effective social media, but struggled to find relevant content and felt overwhelmed. Stratos Social Media Club has relieved our content stress. The templates are easy to customize, helping us stay consistent and confident without the usual hassle. As a small nonprofit on a tight budget, the Club has professionalized our strategy while staying affordable.
Kelsey Potter

Founder, Toa Tumaini Foundation