Toa Tumaini Foundation
Stratos Social Media Club
Problem:
Nonprofit organization Toa Tumaini Foundation knew the importance of showing up regularly on social media, but didn't have the manpower to do so consistently and effectively. As an organization run solely by volunteers, their time and resources were very limited. Additionally, they didn't have anyone with a professional marketing background, meaning that while they worked hard to develop regular content, they often fell short of their own goals and didn't often feel proud of their social media. They knew social media marketing was an important part of their success but felt exhausted and overwhelmed when it came time to create content every month.
Solution:
TTF joined the Stratos Social Media Club and now they have access to expertly-crafted social media templates every month. As a member of the club, Toa Tumaini Foundation receives 12 new social media templates each month, including copy they can easily customize to fit their organization and Canva graphics they can use as-is or edit if they desire. They also receive access to weekly brainstorm sessions and social media reports to help them know what type of content works best for their audience. Stratos Social Media Club sets them up for success at a price point and commitment level that best suits their current needs.
Success:
The team at Toa Tumaini Foundation still creates some of their own social media posts from scratch, but they feel less stressed knowing that they'll always have twelve great posts, no matter what. This relief frees up their brain space and time so they can devote their efforts to other aspects of their work, like fundraising to build a school in Tanzania! Their team has told us that these posts often inspire them to create additional social media and email content for their organization. They are also thankful to have reports pulled for them, removing one more thing from their ever-growing plates. In addition to less stress and more time for other work, Toa Tumaini Foundation looks forward to receiving the templates each month, enjoys customizing the posts, and feels proud of their social media feed. Finally, Toa Tumaini Foundation has been able to reach and begin nurturing a previously untapped market on LinkedIn by utilizing the Stratos Social Media Club. In fact, in a recent report their LinkedIn engagement was up 60%, impressions were up 96% and engagement was up 155%!
Managing our nonprofit was tough. We needed consistent and effective social media, but struggled to find relevant content and felt overwhelmed. Stratos Social Media Club has relieved our content stress. The templates are easy to customize, helping us stay consistent and confident without the usual hassle. As a small nonprofit on a tight budget, the Club has professionalized our strategy while staying affordable.