The Gathering Source
Content Creation
Problem:
As a small Wisconsin non-profit organization, The Gathering Source didn’t have the staff or volunteer power to conduct a comprehensive social media campaign for their end-of-year fundraising campaign. Each year they had raised around $10,000 and were hoping to do so again.
Solution:
With input and information provided by The Gathering Source, our team created a six week social media campaign. We focused on creating messages that invited donors to partner with the organization. The language we used positioned The Gathering Source as a guide in which donors could trust to steward their donations well. We also coordinated several emails that were sent out in conjunction with the social media messaging.
Success:
By the end of our six week campaign, The Gathering Source raised over $19,000 through donations from businesses and individuals. Their generous donors were motivated by the messaging and became the true heroes – allowing The Gathering Source to break their previous end-of-year fundraising records.<br />
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During these six weeks, The Gathering Source’s social media had a reach of 16,279 (a 271% increase from the same period the previous year). The campaign posts received 472 engagements (a 384% increase from the same period the previous year).<br />
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<I>Stats are from 2018 Q4.</i>
The Gathering Source has worked with Julia on our social media and website. Not only did we meet and exceed our [fundraising] goal, but we learned so much from Julia!