As a small Wisconsin non-profit organization, The Gathering Source didn’t have the staff or volunteer power to conduct a comprehensive social media campaign for their end-of-year fundraising campaign. Each year they had raised around $10,000 and were hoping to do so again.
By the end of our six week campaign, The Gathering Source raised over $19,000 through donations from businesses and individuals. Their generous donors were motivated by the messaging and became the true heroes – allowing The Gathering Source to break their previous end-of-year fundraising records.
During these six weeks, The Gathering Source’s social media had a reach of 16,279 (a 271% increase from the same period the previous year). The campaign posts received 472 engagements (a 384% increase from the same period the previous year).
Stats are from 2018 Q4.