When Roger and Julia bought Photo Camper, they were excited to run the business but the branding didn't represent Photo Camper the way they envisioned. Although they had some of the expertise to re-launch the Photo Camper brand, they didn't have the capacity to take on all that it entailed. They had a vision for their business - to bring a special treat to SLC party guests, but lacked the time and energy to bring it to life.
Julia and Roger can now run Photo Camper, knowing their brand tells the story they had envisioned. The new website is clear, engaging, and easy to follow. Plus, it invites people into the Photo Camper story. Finally, Julia and Roger now have a lead generator that draws in and nurtures their ideal audience that has been bringing leads in for around $4 per lead—a rate that continues to lower over time.