Photo Camper
Branding + Logo Design, Content Creation, Lead Generation, Website Design + Development
Problem:
When Roger and Julia bought Photo Camper, they were excited to run the business, but the branding didn't represent Photo Camper the way they envisioned. Although they had some of the expertise to re-launch the Photo Camper brand, they didn't have the capacity to take on all that it entailed. They had a vision for their business—to bring a special treat to SLC party guests—but lacked the time and energy to bring it to life. They felt overwhelmed by the desire to rebrand and market Photo Camper with the reality that they couldn’t do it alone.
Solution:
Stratos Creative Marketing partnered with Photo Camper to rebrand and relaunch the website. Stratos' designers used Julia and Roger's vision to create an updated logo and website that was visually appealing and easy to navigate. The content team at Stratos worked with Julia and Roger to translate their thoughts to StoryBranded website copy and a lead generator, “7 Trends that Up-level your Party.” Stratos also began creating social media and email content for Photo Camper so that their audience is nurtured regularly and their brand is kept at the front of their audience's mind.
Success:
Julia and Roger can now run Photo Camper knowing their brand tells the story they had envisioned. Their website is not only clear, engaging, and user-friendly but also invites people into the Photo Camper story. Together, we have also implemented a lead generation system that consistently attracts and nurtures their ideal audience at a cost-effective rate, with ad costs averaging $5 or less per day over the past year. Furthermore, Photo Camper's social media content continues to flourish, with growing engagement and impressions both at rates over 1,000%, confirming their posts are connecting well with their target audience.
When we bought Photo Camper, we wanted to lean into the retro feel of the camper. We love the new logo, colors, and website. We're really pleased with the content coming out on social media and email. It's been so fun to get leads via marketing rather than just word of mouth. Our friends in other states are jealous they can't book the camper for their parties.