Laura Listens
Email Marketing, Social Media Toolkit
Problem:
Laura Jaramillo, owner of Laura Listens, is a licensed and trained mental health and therapy professional with an innovative, holistic approach to treatment. Her unique methods combine traditional therapy with a physical and environmental wellness focus. Laura offers a unique combination of licensed and trained therapy and holistic wellness expertise that many have found invaluable. However, standing out in a crowded field of brand-conscious but unlicensed competitors has been challenging. The real hurdle hasn’t been about offering more or better services but about reaching new clients and helping them connect with Laura through her social media channels.
Solution:
When filling out her discovery guide, Laura put diligent thought into her brand differentiators, tone, and goals. We then collaborated to develop a strategy to message these wonderful differentiators to current and prospective clients via her social media and emails. We leveraged our Social Media Toolkit, Stratos Social Media Club, and Email Marketing to create content that engages new and current clients. Through this tailored approach to her social media and content marketing, Laura now has a plan to ensure her business and its differentiators are visible and engaging to new and old clients.
Success:
We like to let our clients do the talking. When we asked Laura about the results of our partnership, she responded with: “I love how you are doing my social media; I have gotten more positive feedback in the past couple of months than ever since I joined the Stratos Social Media Club. I also love the emails you send. I feel like you guys really know me and my business. I feel supported and feel less stress regarding my marketing and social media.” <br />
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Today, Laura Listens is supported by a portfolio of creative, engaging, and consistent social media that allows new clients to connect with her unique treatment approach, bolstering exposure to Laura’s holistic and industry-proven approach. Evidence of this exposure is seen in her email open rates, which grew from 55% to over 70% after less than a year of working together. Additionally, Laura Listens social media channels saw a .69% increase in overall followers and a 20% increase in overall engagement during one month of working together. Laura has used the social media toolkit to continue creating consistent and on-brand messaging, which engages and nurtures her ideal client. She feels less overwhelmed knowing she can focus on providing quality therapy, while her marketing will attract and nurture clients for her.<br />
I love how Stratos is managing my social media. Ever since I started the monthly DIY Club plan, I have gotten more positive feedback than ever! I also love the emails they write and design for me. They really know me and see me and my business. I feel supported and feel less stressed regarding my marketing and social media.

