Health Hawk is a new app that organizes health and fitness data for endless users into one place so they see exactly where their health stands. This client was in need of a new logo to ensure uniform marketing graphics across all avenues and a website that would connect with his ideal client. He had a few ideas he wanted to talk through and was unsure what would look best to his target audience. He was specifically interested in using a logo that felt clean, professional, and organized, without being rigid, and that would look great as an app icon.
Once we had the logo finalized, we could move to designing and developing the website. Jamieson used the StoryBrand framework to write website copy that placed his ideal client as the hero and Health Hawk as the guide. We used his copy to create a website as stunning and cutting-edge as the product it's promoting.
When we asked Jamieson how he would recognize success on this project, he told us: On a personal level, I’ll know it’s successful when I go, “Yes! That’s it.”
When we finally found the winning logo, he emailed us to say "That's f*cking it!"
Health Hawk now has brand guidelines and logo variations that are cool, clean, and inviting. With these assets, they can now create digital and print marketing materials that are uniform, with the confidence that their brand represents them well. Their website showcases their product and the problem it solves for customers, all while matching the Health Hawk brand and capturing leads with a free trial offer.