Willow & Grace Designs had a beautiful product, but when it came to marketing, they were lost on what to do next. They knew their ideal client would love to buy these handmade shelves, but their website and social media were not getting the leads or engagement that was needed. The team at Willow & Grace Designs didn’t have the time, knowledge, or bandwidth to optimize their website and social media strategies which left them feeling very overwhelmed.
Our first goal was to help Willow & Grace Designs update their website so that it connected with their target audience. After the Stratos Team revamped the website, it clearly explained what their product was, how it could make their customer’s life better, and how they could make a purchase.
On social media, we curated organic posts that shared the brandstory and introduced Willow & Grace Designs to their ideal customers. Each post encouraged engagement within the social platform and on their website.
Meanwhile, our social media ads invited the targeted audience to enter their email in order to download the lead generator. These emails were deposited into an email funnel we wrote and set up. Each email positioned Willow & Grace Designs as the answer to their customer’s shelving problem and invited their new leads to learn more about the company and make a purchase.
Together, their website, social media, and email funnel ensured that their audience would move through the buyer’s journey smoothly.
In just three months, Willow and Grace Designs’ social media audience grew by 81% on Instagram. With the help of social media ads, they collected over 3,000 emails which became warm leads in their email sales funnel. We were able to optimize the campaigns to get the lowest possible cost-per-result, allowing us to collect more email addresses at the lowest cost possible.
After working with our team at Stratos, John and Suzanne of Willow and Grace Designs felt empowered and confident in taking the next steps of their marketing plan.