InFocus Virtual Solutions
The Problem:
InFocus Virtual Solutions connects high-performing entrepreneurs and executives with top-tier virtual assistants. As the company transitioned from a solo CEO to two co-leading CEOs, they realized their brand needed a refresh—something that captured both of their personalities.
One leaned toward neutral, elegant styles; the other loved disco balls and bold color. They came to us needing a new logo, brand guidelines, and a clear identity that would truly resonate with their clients. It was time for a change.
The Solution:
Stratos partnered with InFocus for a rebrand so that they could tell a story that reaches the right people, clients, and virtual assistants alike and invite them to work together.
We worked together to learn their style, preferences, voice, and what they loved and disliked in other brands. This helped us create a full rebrand that represented them well so they could continue scaling their work.
The Success :
Throughout the process, the InFocus team felt supported and genuinely cared for, not like just another checkbox. By the end of our time together, they walked away with a complete brand book: a new logo, color palette, fonts, imagery style, brand script, and more.
This guide gives them the tools to show up consistently and confidently across all platforms: social, print, web, and helps them attract the right clients and virtual assistants. Lexi and Shannon now feel proud of a brand that truly reflects who they are and are excited to grow with clarity and purpose.
“I opened it and had tears. Everything we didn’t know we needed. Literally got so emotional opening our brand book. It’s so good.”