Money Made Faithful
The Problem:
Money Made Faithful is a financial service business that equips Christians who want to make consistent and faith-aligned financial choices to do so. They had a strong vision for their work but weren’t sure how to connect with their ideal audience on social media. While they had a decent-sized following, they wanted to put out consistent and valuable content to nurture their audience list. They also needed help marketing their newest podcast episodes to get that information out into the world. The Money Made Faithful team was full of excellent knowledge, but could not continuously market their ideas.
The Solution:
Stratos helped Money Made Faithful create brand-new social media accounts and worked with Money Made Faithful to gain insight into their desired content buckets, which informed our social media strategy.
We worked with them to develop a plan including ads, regular social media posts, and emails. Utilizing the excellent content MMF was already putting out, such as their podcast episodes, we crafted compelling social media posts and nurture emails to educate and engage their followers.
The Success :
We started a social media account for Money Made Faithful so they could begin their online presence. This helped them showcase their legitimacy and professionalism to interested followers. Money Made Faithful was able to increase its followers through its ads, which worked to gain them 4,147 leads for around $1.63/lead. The combination of ads and consistent social media posts and emails helped to gain 1,323 Instagram followers and 1,200 Facebook followers in 18 months.
As seen in the above numbers, their social media presence now helps them cost-effectively reach their ideal audience, so they can continue providing financial guidance to their clients.
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