Fit For Profit
The Problem:
Fit for Profit was stuck with an outdated and busy website and logo, neither of which spoke to their ideal audience: small business owners in the wellness industry who want to increase their profits but aren’t sure how. They felt frustrated that their marketing wasn’t representing them well or helping connect them with potential clients.
Having not updated their online presence in nearly two years, they also needed a fresh website and logo that would be clear and engaging. They wanted branding that would feel like an updated and more accurate representation of the work they did in guiding businesses to financial health and increased profits.
The Solution:
Stratos used insights gathered in meetings, discovery guides, and other resources to get to know Amy and the team at Fit for Profit.
This approach helped us understand who they were as a company and what their ideal audience was looking for. With their input as inspiration, our design team first simplified and refreshed their website so that the messaging was clear and the layout was visually appealing.
Next, we crafted an updated logo that now included green (with its strong connection to finance). The new logo better matches Fit For Profit’s overall mission and vision, and both the logo and the website work together to tell their story effectively.
The Success :
Fit for Profit now has an updated logo and website that truly reflect their company’s identity. They are proud of these new materials and excited to share them with potential clients. After launching these elements, their marketing successfully engaged their audience (including new users), drawing them into Fit for Profit’s story and encouraging interaction with the site.
As a result, Fit for Profit welcomed 1,200 new users within the first three months of the launch. With their new logo and website, potential clients are drawn to the idea of increased profits, feel inspired to connect with Fit For Profit, and can be confident that they are in good hands.