GoGoVie
The Problem:
GoGoVie, a premium baby carrier brand removing barriers associated with nursing and bonding with baby, knew they had a product that would empower mothers and promote health and happiness for parents, but they needed help reaching this audience.
They wanted to increase their sales, grow their brand exposure, and improve their social media strategy, but needed support in doing so. .
The Solution:
It was clear that GoGoVie had a product that their target demographic both needed and would love. Our team was excited to partner with Angelique, founder of GoGoVie, to develop a social media strategy geared towards moms and families. We wanted to help her get a much-desired product into her customers’ hands. We met monthly to discuss content ideas and any particular ideas Angelique wanted to flesh out for her social channels. Then, Stratos began crafting copy and accompanying graphics aligned with GoGoVie’s brand and voice. The social media strategy developed included 20 posts per month, along with strategy sessions and monthly analytics reports.
The Success :
In five months, GoGoVie’s followers grew by 385 people, without using ads. They received 32,467 impressions, and their overall engagement rates were over 1,200.
Their regular social media content helped GoGoVie rise as a trusted brand and allowed their ideal customer to see more of their brand. Angelique was able to focus on running her business and empowering women, knowing her social media content would do its part to help move the business forward.