Have you begun to think about 2020 and your marketing plan for this upcoming year? As you do, here are a few questions you can think through:
What worked well?
Think about what marketing initiatives brought you new leads or new clients. Whatever is working well, do more of it.
What didn’t work well?
Did any of your marketing flop? If it didn’t have a return on investment, does it need to be tweaked or scrapped? Sometimes a few tweaks and a new attempt might be all you need to create momentum. If something didn’t work how you intended it to, did it have other unforeseen benefits? If so, does that make it a worthwhile initiative?
What marketing projects have you put on the back-burner?
Perhaps you’ve been delaying updates to your website or creating a new lead generator. Don’t keep pushing these efforts off. Schedule them into your 2020 plan and find someone who can help you complete the projects. The more complete your marketing collateral (website, printed materials, social media, email, etc.) is the more it will work for you.
What is your goal for your business?
The most important question you can ask as you prepare your marketing. Everything you do should support your business goal. If it doesn’t, it shouldn’t be a priority.
2020 is just a couple short months away – to some of us, that feels like an eternity. To others, it can’t come soon enough. Either way, plan your marketing work so you can work your marketing plan and see your business succeed!
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