What makes a logo memorable

If I were to ask you to think of a logo – what pops into your head? Maybe the famous Nike swoosh or the iconic McDonald’s arches?  When we see a logo, it may come across as a simple group of words or a familiar icon, but we are actually taking in much...

Announcing our partnership with accessiBe

We’re excited to announce that we’ve partnered with accessiBe, the leading fully-automated web accessibility solution for ADA compliance. By partnering with accessiBe, we now have an AI-powered solution to make your website accessible to people with disabilities...

How do you know if you are doing your “Best Work?”

With the end of Q2, we wrapped up work for some of our clients whose grant funding had dried up and others who were implementing some new marketing strategies. Whenever a client rolls off our caseload, we hold a debriefing meeting. During this meeting we make sure...

How I’m Prioritizing my Mental Health as a 26 y/o Widow

“I will always be sad about losing you. But I refuse to lead a sad life.”  I saw this quote on Instagram and realized it is exactly how I am living my life these days.  My husband, Michael, died on February 21, 2021, due to complications from COVID-19. Within...

Collaboration Speak

It can be said that solopreneurs’ impact isn’t as large as an agency’s impact. Although this is true for numbers, it can be argued the authenticity and niche market knowledge that local influencers bring to collaborations is critical. Entrepreneurs and local...